Paper
Interviews

Trident Paper: Profitably Eco-Sustainable

One of the largest producers globally of agro-based W&P paper, Trident has made its eco-sustainable product also economically sustainable.

TridentTrident Paper is one of the distinguished manufacturers and suppliers of high quality paper for multi-color high speed printing and publishing and high quality branded copier paper. With a clearly defined customer centric approach, the paper manufacturer has emerged as a preferred choice for paper suppliers in the domestic and international markets.

The company is ISO 9001:2008, OHSAS 18001:2007, ISO 14001:2004 and FSC Certified mill with an integrated pulp and paper mill using Wheat Straw (agricultural residue) as the primary raw material to produce high quality W&P paper varieties.

Trident Paper brings out a range of copier paper that is environment friendly – Spectra, My Choice, Eco-Green, Royal Touch and Trident Natural are proven products for high speed photocopying, print-outs, project reports, presentations and multipurpose office use.

Trident recently launched Digiprint, a new brand of premium digital printing paper. The new brand is touted as cost-effective and a potential import substitution. Paper Mart had a brief exchange with Mr. Rajinder Gupta, Chairman of Trident Group to know his views on the new product, and the paper industry in general. Here is the verbatim transcript:

Paper Mart: Tell us about some new developments at Trident.

Rajinder Gupta: We have already launched a new brand of premium digital printing paper, Digiprint which gives excellent performance in color printing. Targeted at the tech-savvy population in the Metros and tier-one cities, the paper would be a cost-effective and quality alternative to imported papers.

PM: What properties make it better than the available competition in the market?

RG: We are in very different league; we are not a wood-based paper. This is practically a paper which is absolutely agro-based. The A4 and W&P paper are made of wheat straw and paddy straw. It is an eco-sustainable product and nobody is matching to that. I don’t want to compare the qualities of wood-based paper to that of agro-based. Obviously, this is a paper with which you work with better conscience.

PM: Still, how do you make sure that qualities of agro-based paper match to that of wood-based?

RG: I think the market share and appreciation by customers are clear indicators of our quality. Customers liking the product, sale of over 7000 tonnes of copier paper in retail market with a good brand, and selling at a competitive price confirm that quality is matchless and uncompromised.

PM: How do you look forward to the market of copier/office paper in future?

RG: We are gradually growing by 12-15 percent annually and I am very sure that with a new product added in our basket, we will be able to maintain the growth of 15 percent.

PM: Your advertisements appear different from the rest. Does it form a conscious part of marketing strategy?

RG: Well, I don’t think so. It’s not a marketing strategy. See, marketing is all about value to money, quality, competition and availability. The product will sell only when it’s available to the shelf; they are economical; and they are repeat for that. These advertisements are only an awareness kind of a thing – more of a corporate awareness than the product awareness.

PM: Your views on the paper industry, in general?

RG: Well, it’s tough. It is high capital industry; and the first two-three years for every capital investment is challenging. I think these initial years are going to be tougher for the paper industry.

PM: Are you foreseeing any better times?

RG: We all are optimistic by nature! Everybody is confident that by next two-three years, things will get better.

PM: Any special plan for next couple of years?

RG: We have certain expansion plans. We are intending to expand the capacity of our existing line for specialized paper. Things will be clearer to you by next six months.

Related posts

The Un-finished Business

Manik Seth

Over 100 Percent Utilization of Balasore’s Board Unit

Manik Seth

“I expect that the share of recycled paper production will increase up to 40% and might rise to 50% even”

Manik Seth
Paper