UPM Raflatac has introduced Label to Label, the first range of paper face materials constructed from up to 30 percent post-consumer waste to help sustainability-minded converters or brands embrace the circular economy without sacrificing product performance.
May 6, 2020
Label to Label, which is now available in the Americas market, offers the same standards of print quality and high-speed converting as compared to UPM Raflatac’s standard offering. It features up to 30 percent post-consumer waste (PCW) containing recycled label backing and is the sustainable circular alternative to the linear economy. With Label to Label products, UPM Raflatac is returning waste back to the label market as a high-quality semi-gloss face suited to a wide range of end uses.
The label liners are collected via the RafCycle by UPM Raflatac service and through other industry initiatives. Next, they are de-siliconized and converted to raw PCW, and then UPM Raflatac’s raw materials supplier makes new paper label face stock from PCW containing recycled label fiber. Finally, UPM Raflatac turns this label face stock into the Label to Label product, creating a truly closed-loop solution.
‘Our customers and brand owners have been asking for more sustainable paper label materials, and we’re pleased to offer the industry’s first and only solution that incorporates PCW from label liner,’ said Scott Conrad, segment manager of Prime Business, Paper Laminates at UPM Raflatac Americas. ‘UPM Raflatac’s Label to Label is an easy way for converters and their customers to get the same high-quality materials, they expect from us while at the same time embracing circular solutions and reducing the amount of virgin materials needed to produce label materials.’