Holmen Iggesund Launches Inverform PET 30 for 25% Reduced Climate Footprint - Papermart

Holmen Iggesund Launches Inverform PET 30 for 25% Reduced Climate Footprint

Holmen Iggesund has launched Iverform PET 30, which is an upgraded version of its 40-gsm ready-made meal trays. The new 30 gsm version has reduced the product range’s climate footprint by 25 percent.

Aug 2, 2023

Ms. Malin Ekroos, Product Manager of Added Value, Holmen Iggesund

Holmen Iggesund has launched Inverform PET 30, a 30 gsm version of its popular ready-made meal trays. The upgraded product has reduced its climate footprint by 25 percent more than its 40 gsm version while retaining the high quality and functionality of the older version. The upgrade is a result of product innovation undertaken at the Holmen Iggesund R&D center, and considerable customer input. 

The new product can be used in combination with the company’s Inverform paperboard products. The new, lower plastic content means that the company can now offer its customers some of its combined paperboard and PET products at a ratio of 90 percent fiber to 10 percent plastic.

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The company’s combined PET coating and paperboard products are ideal for making ready-made meal trays and have all the advantages of trays made entirely from plastic. These solutions are created from fresh wood fibers of known and traceable origin from sustainably managed forests. The trays have a significantly lower carbon footprint and are a sustainable alternative to conventional methods. The PET coating is available in black, white, or transparent versions. In addition to its high-temperature resistance, PET seals very well and provides an excellent oxygen and fat barrier. The PET-coated reverse side also has a glossy finish for improved surface characteristics.

Food trays made from combined paperboard and PET coatings offer better recyclability than trays made entirely with fossil-based materials. And as well as having a fat and moisture barrier, the PET coating ensures extreme temperature resistance. This makes it ideal for trays that are placed into microwaves or conventional ovens with ready-made chilled and frozen food.

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Ms. Malin Ekroos, Product Manager of Added Value at Holmen Iggesund, commented, “Our new PET 30 gsm -product enables food packaging that has the required temperature resistance and fat and moisture barrier but with very low plastic content. We created this product in line with our ambition to decrease the use of plastic in packaging. This is something consumers want to see, as well as brands, and we can contribute to that change.”

Ms. Ekroos further said, “Our new product has the lowest plastic content of any comparable extrusion-coated PET product currently on the market. The launch of the new Holmen Iggesund PET 30 product is part of our product development process. It is a good step forward in our journey to provide our customers with increasingly sustainable alternatives, a journey we will continue through more and more product innovation.”