With a strong domestic base in Gujarat and expanding global outreach, especially in the markets of the Middle East, Africa, Europe and Southeast Asia, Jani Sales Private Limited is looking forward to becoming a key player in the global tissue paper industry. Mr. Abiali Jani, Director of the company, revealed during an exclusive interaction with Paper Mart that they were well-positioned to meet the increasing demand for premium and eco-friendly tissue papers.
Paper Mart: How will you describe the current market scenario for the tissue paper segment?
Abiali Jani: The global tissue paper market is experiencing steady growth, driven by rising hygiene awareness, urbanization, increasing disposable incomes and regulatory pressure. Consumers are moving towards premium segments like ultra-soft, lotion-infused and anti-bacterial tissue papers, especially in the facial and toilet tissue paper categories. Eco-friendly and biodegradable options are gaining traction, with many brands introducing bamboo-based and recycled tissue paper products. Increasing regulations on plastic packaging and deforestation have pushed manufacturers to adopt recycled fibers and sustainable sourcing. Many companies are investing in carbon-neutral production processes and FSC-certified materials to meet consumer expectations.
Speaking about challenges, the tissue paper industry remains affected by pulp price volatility, rising energy costs and supply chain disruptions. Companies are optimizing manufacturing efficiencies and exploring alternative raw materials to manage costs.
The rise of online retail and subscription-based models is reshaping purchasing patterns, making tissue paper more accessible through e-commerce platforms. Companies that invest in innovative, eco-friendly and value-driven products will likely gain a competitive edge.
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PM: What according to you are the factors behind the rising growth of this segment?
AJ: Growing awareness of personal hygiene is fueling demand for facial tissue paper, tissue paper napkins and toilet tissue papers across both residential and commercial sectors. Besides, demand for tissue paper is expanding rapidly in Asia-Pacific, Latin America and Africa, where hygiene awareness and disposable income are increasing. The post-pandemic shift towards health and cleanliness has reinforced tissue paper as an essential household product.
PM: Kindly give background about your paper mill(s) catering to the tissue paper segment, especially the Crescent Former Machine in Sarigam, Gujarat, which helped you enhance your production capacities. What grades of tissue paper do you currently produce?
AJ: Jani Sales Private Limited has made a significant investment in advanced tissue paper manufacturing with the Crescent Former Machine in Sarigam, Gujarat. This state-of-the-art set-up allows production of high-quality 100 percent virgin tissue paper with a capacity of 18,000 MT annually and a GSM range of 11.5 to 45. The machine enhances efficiency, speed and quality, ensuring superior softness and strength. We specialize in the manufacturing of facial tissue papers, tissue napkins, paper towels and toilet tissue papers, catering to various consumer and commercial needs. Our premium quality tissue paper is ideal for customers seeking hygienic, soft and high-absorbency products.
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PM: Shed light on your market footprint with regard to domestic consumption and exports.
AJ: Jani Sales has a strong foothold in the Indian tissue paper market. We serve various sectors such as households, hospitality, healthcare, corporate offices and quick-service restaurants (QSRs). Our well-established supply chain ensures reach across urban and semi-urban markets. We collaborate with retailers and businesses for customized tissue paper solutions under private labels. Our strategic location in Gujarat gives us proximity to key markets and logistics hubs, ensuring faster distribution and cost-effective exports via major ports. Besides, adherence to global hygiene and sustainability certifications makes us a preferred supplier.
We are expanding our global footprint with focus on exporting high-quality and premium tissue paper products to international markets, such as the Middle East, Africa, Europe and Southeast Asia. With a strong domestic base and an expanding global reach, coupled with increasing demand for premium and eco-friendly tissue papers, Jani Sales Private Limited is well-positioned to expand its market share and become a key player in the tissue paper industry.
