From a modest start to becoming a trusted industry voice, Paper Mart’s 25-year journey mirrors the transformation of India’s pulp and paper sector. Through shifting regulations, technological leaps, and sustainability milestones, it has been both a witness and a catalyst.
My first step into industrial journalism began with hope, while the second was shadowed by uncertainty. In retrospect, my journey echoes Andy Dufresne’s words from The Shawshank Redemption: “Hope is a good thing, maybe the best of things, and no good thing ever dies.” My journey with the Indian pulp and paper industry has been one of hope, with uncertainties fading with each step forward.
Paper Mart took root in 2000. My father launched the magazine as a simple idea to put forth an industry-focused publication, a voice that wasn’t just about news but about meaningful conversations. Being intimately connected to the paper industry (through his packaging business), he was aware there was no single platform where industry professionals could exchange ideas, discuss challenges, or track emerging trends. The industry was growing, but in silos. Paper Mart attempted to fill that void.
My memories of the pre-Paper Mart era (late 1990s) are of a very different time. My awareness of the industry was nascent, focused solely on packaging paper. Later, by the time I officially started at Paper Mart in 2003, this nascent interest had already blossomed into a strong desire to understand the complex working of this gargantuan-machine-propelled industry. During this quest, while rummaging through a pile of industry reports and trade journals, I became aware that there was no single, credible, overarching source of all necessary information about the Indian pulp and paper industry. My immediate goal became clear: to establish Paper Mart as a reliable, high-quality, and accurate publication.
At first, it began as a small operation in the office of our packaging business. A handful of us, untrained in journalistic ways, worked long hours, gathering stories, reaching out to industry leaders, and piecing together issues one at a time. The response was promising. The sector needed a voice. What we didn’t realize was how much the industry itself would change over the next 25 years, and how closely our journey would align with its transformation.
Establishing Paper Mart as a credible voice wasn’t easy. In an industry where most communication happened behind closed doors, convincing key players to share insights was a slow process. Many saw us as just another trade magazine. We had to prove our value, not just by reporting news but by offering in-depth analysis that mattered to decision-makers. Content was another hurdle. Unlike industries with abundant research, data in the pulp and paper sector wasn’t readily available.
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We had to build our own network, attending national and global conferences, forging relationships with mill owners, and developing exclusive insights. In the early years, running a niche industry magazine without a steady stream of advertisers required patience. But persistence paid off. With hope and grit, we continued honing our editorial skills and gathering believable data to weave trustworthy stories that mattered. Once we earned the trust of industry leaders, Paper Mart became a publication they began enjoying and relying on.
Paper Mart joined hands with the Indian pulp and paper industry at the turn of the 21st century, a century poised for unprecedented technological disruptions and a surge in environmental activism, at a rate like never before. Little did I know that this journey would become a long and arduous trek, not just for me but for the industry itself. Swept up in the whirlwind of technological transformations and the growing demands of environmental compliance, the industry pushed us continuously to raise the bar for editorial excellence, leaving no stone unturned to keep professionals informed. While I cannot recount every transformative moment here, some deserve special mention.
Back then, energy efficiency wasn’t a major concern. Mills operated with higher power consumption and significant water usage, as environmental considerations were not yet a primary focus in paper production. Then came the Charter on Corporate Responsibility for Environmental Protection (CREP) in 2003. It forced mills to take a hard look at their processes, introducing new wastewater discharge limits and AOX reduction measures. This was the beginning of a shift, but it didn’t happen overnight. Companies resisted. Paper Mart witnessed the industry’s discomfort and channeled their anguish through our stories. Some adapted early, while others waited until compliance became unavoidable.
Another norm that put the industry on the spot was effluent management which became a pressing issue, particularly with the pulp and paper industry›s significant water consumption and discharge. The Charter for Water Recycling and Pollution Prevention in Pulp and Paper Industries, introduced in the early 2010s, issued by the Central Pollution Control Board (CPCB), set strict water usage and effluent discharge standards. Mills, particularly those in the Ganga River Basin, were required to implement advanced water treatment technologies and achieve zero liquid discharge (ZLD) wherever possible.
Howsoever challenging it was, this regulation played a crucial role in shaping the industry›s approach to wastewater recycling and pollution control. In response, many mills invested in modern effluent treatment plants (ETPs), membrane filtration systems, and anaerobic digesters to comply with the stringent norms. Closed-loop water systems, which reduced freshwater intake and maximized reuse, gained prominence in the late 2010s. Alongside, Paper Mart shifted its coverage of these subjects from optional to a central focus, gradually earning industry-wide adulation for its in-depth stories on sustainability practices.
The next big push came with the Perform, Achieve, and Trade (PAT) scheme in 2012. Suddenly, energy efficiency wasn’t just an environmental necessity; rather, it was an economic one. Mills had clear targets to reduce energy consumption, and those that exceeded their goals could trade energy-saving certificates. Around the same time, discussions on closed-loop water systems and chlorine-free bleaching became more serious. By the mid-2010s, many mills widely adopted elemental chlorine-free (ECF) bleaching, with some mills even switching to totally chlorine-free (TCF) processes. Water recycling became the norm rather than the exception. Paper Mart covered all diligently, and its thesaurus of the industry-specific terminologies and jargons by and by became colossal.
I watched in amazement how major competitors deftly handled these challenges, staying ahead of the curve. Producers like BILT, JK Paper, West Coast Paper Mills, Emami Paper Mills, Andhra Paper Mills, and Orient Paper & Industries proactively introduced advanced paper manufacturing technologies, spearheaded eco-friendly initiatives (waste reduction, optimized water usage), and built a modern, sustainable, and competitive Indian paper industry.
On this roller-coaster voyage, Paper Mart witnessed enough cacophony around raw materials, or more precisely, raw material sourcing. The dependency on forest-based raw materials was fast becoming unsustainable until it was not sustainable at all. The National Forest Policy amendments of 2016 played a role in pushing for agroforestry and social forestry. Mills began sourcing more pulpwood from farmers instead of relying on dwindling forest reserves. Companies such as ITC Limited, JK Paper, Tamil Nadu Newsprint and Papers Limited (TNPL), Century Pulp & Paper, West Coast Paper Mills, Andhra Paper, and Seshasayee Paper and Boards Limited (SPB) became frontrunners in agroforestry and social forestry initiatives.
By the early 2010s, non-wood fibers like bagasse and wheat straw gained traction. The initiative by TNPL in 1985 to use bagasse for paper production, a pioneering effort, continued to grow. The movement was taken further by Seshasayee Paper and Boards Ltd., which embraced agro-based (bagasse and bamboo) raw materials to promote sustainability. Here, Trident Limited led the way in utilizing wheat straw as an alternative to wood pulp, and revolutionized the industry by becoming the world’s largest manufacturer of wheat straw-based paper, setting new benchmarks in eco-friendly production.
Around the same time, Naini Papers and Bindals Papers entered the sector, focusing on using agricultural residues like bagasse and wheat straw. Century Pulp and Paper expanded the scope of sustainable manufacturing by integrating multiple raw materials, including agro waste. The shift to non-wood paper production was strengthened by Ruchira Papers and Yash Papers’ use of wheat straw and sugarcane waste, and by Nath Pulp & Paper and Pudumjee Pulp & Paper Mills’ adoption of agro-based raw materials.
Together, these mills have reshaped India’s paper industry, reducing dependence on forest resources and promoting a greener, more sustainable future. Sustainability was no longer just a regulatory requirement; it became a business advantage. Over the past 15 years, industry collaboration with farmers has resulted in 0.7 million hectares of pulpwood plantations, primarily on degraded land, according to the IPMA.
The last few years have been about automation and AI-driven process optimization. Industry 4.0 is no longer a buzzword; it’s happening. The most forward-thinking mills now use IoT-based monitoring, automated process controls, and real-time data analytics to optimize production. This shift to smart manufacturing is perhaps the biggest opportunity in the coming years.
Looking back, the industry’s biggest challenge wasn’t just technology or regulation. It was perception. People have long seen paper as an environmental adversary. That narrative ignores the massive sustainability efforts the industry has undertaken and its metamorphosis into a sector that sustainably produces an inherently sustainable product. We’ve worked to change that perception, highlighting the innovations. Not to say, the efficiency gains and move towards a circular economy were justifiably prodded, forcefully and continuously, by Paper Mart for this shift in perception.
Also Read: India’s Tissue Market: A Pulp and Paper Industry-Centric Analysis
Through all of this, Paper Mart adapted. Our biggest milestone was shifting from a purely print magazine to a multi-channel platform. In the early years, a bi-monthly issue was enough. But as the industry evolved, so did the way people consumed information. We expanded into digital reports and in-depth industry analysis. Going digital meant reaching a global audience, making insights accessible in real time.
Over the years, we have built a strong digital presence, ensuring that industry insights and trends; now, discussions are available at the click of a button. With a high-quality website, engaging social media platforms, and a commitment to digital-first content, the magazine has positioned itself as a leading information hub duly acknowledged by the industry.
That is not all; Paper Mart’s success in serving the industry provided the foundation for our expertise in aggregating and analyzing industrial information, which later encouraged diversification into publications, exhibitions, and conferences serving other vital Indian industries. Today, these publications and shows borrow their global success from their excellent predecessor, Paper Mart.
Twenty-five years in, Paper Mart is still evolving, just like the industry it serves. What started as a small publication has become a vital part of the sector’s transformation. As the industry embraces newer technologies and sustainability measures, we will continue to evolve, capturing the pulse of this ever-changing sector. The conversation isn’t over. If anything, it’s only getting more interesting.
—Priyank Jain, CEO, Tulip 3P Media Pvt. Ltd.
With Paper Mart’s Help, the Industry Remains Well-informed, Forward-thinking
Since its inception, Paper Mart has been a vital force in the pulp and paper industry as a medium that informs, educates and inspires. Its unwavering commitment to knowledge dissemination and insightful journalism has ensured the industry remains well-informed, forward-thinking and prepared for future challenges. The in-depth coverage of market dynamics and technological advancements have been instrumental in strengthening industry discourse and facilitating strategic decision-making. Having closely followed Paper Mart’s contributions over the years, I greatly value their role in fostering dialogue on sustainability, market trends and innovation. By bringing together key voices across the industry on one platform, it has helped shape policies, business strategies and best practices. I extend my heartfelt congratulations to the entire Paper Mart team on reaching the 25-year milestone. We look forward to your continued contributions to the industry and wish you many more years of success and impact.
Congratulations on 25 Glorious Years of Paper Mart!
Heartiest congratulations to Paper Mart on completing 25 remarkable years of excellence! This milestone is a testament to the magazine’s invaluable contribution to the growth and progress of the paper and allied industries in India. Over the years, Paper Mart has established itself as a trusted source of industry news, insights, and trends. Its wide-ranging coverage—spanning technological advancements, market developments, sustainability initiatives, and policy updates—has provided stakeholders with critical information to navigate an evolving industry landscape. The magazine’s commitment to in-depth reporting and expert analysis has not only educated readers but has also fostered meaningful discussions within the industry. Moreover, the quality of content and the high standards of printing have set a benchmark in trade publications. The visually appealing layouts and well-researched articles reflect the dedication and professionalism of your entire editorial team. As Paper Mart celebrates this silver jubilee, we extend our best wishes for many more years of success, innovation, and impactful journalism. May the magazine continue to inspire, inform, and contribute to the sustainable growth of the Indian paper industry.
Commitment to Accuracy and Meaningful Reporting
Reaching 25 years is a significant achievement and reflects Paper Mart’s dedication to the industry. Over the years, it has kept professionals informed and connected, becoming a trusted source of knowledge. This success is also a credit to Shri Praveen Kumar Jain and Shri Priyank Jain. From the first issue to today, Paper Mart has provided relevant and well-researched content, helping businesses stay updated and make informed decisions. Its commitment to accuracy and meaningful reporting has made it a respected name in trade journalism. As Paper Mart marks this milestone, we congratulate the entire team, past and present, for their hard work and dedication. Wishing you continued success in the years ahead.
Cheers to the next 25 years and beyond!
Paper Mart’s Focus on Quality Content Is Informative & Inspiring
Paper Mart has been a key player in the pulp and paper industry for 25 years, providing valuable insights and updates that have helped shape the sector. Its commitment to delivering quality content has brought together manufacturers, suppliers, and industry leaders, fostering collaboration and growth.
In an ever-evolving industry, Paper Mart’s focus on quality content, industry updates, and its proactive engagement with the paper industry has not only informed but also inspired. The magazine has been instrumental in promoting innovation, sustainability, and best practices.
I look forward to seeing it continue to support and inspire the industry in the years ahead.
Played a Role in Bringing Together Suppliers, Buyers, and Technology Providers
Paper Mart has been a valuable part of the pulp and paper industry. It has kept businesses informed, helped people connect, and increased market visibility.
The magazine has consistently covered industry trends, technology, and policy changes. By featuring interviews, success stories, and case studies, it has encouraged knowledge-sharing and practical solutions for industry challenges. It has also played a role in bringing together suppliers, buyers, and technology providers through its coverage of events and expos.
Sustainability and responsible resource use have been important themes in Paper Mart, sparking discussions on waste management and energy efficiency. Beyond providing information, it has helped businesses showcase their products and services, making it a trusted source for industry professionals.
With its continued focus on industry growth, Paper Mart remains a key partner in shaping the future of the pulp and paper sector.
I am so happy to learn that Paper Mart is completing 25 years of its publication.
It has been my privilege to be a regular reader of this excellent magazine associated with paper industry.
I remember that before this publication started there was no magazine or news letter which covered paper industry in totality with 360 degree view of industry. Paper Mart filled in this requirement.
This magazine has grown over years in terms of coverage and presentation.
Quality of articles and other news coverage and on top of it the printing and presentation quality has achieved excellence during this period.
Further Paper Mart has registered its presence in all meets, conferences and exhibitions connected with paper and allied industry followed by excellent coverage.
Besides news on industry the views of Industry leaders are shared for benefit of entire industry and professionals.
The Role of Paper Mart in Serving the Pulp and Paper Industry in India: My Experience Over the Last Two and a Half Decades
A successful 25-year journey in business is a testament to resilience, dedication, passion, and an unwavering commitment to excellence. Having been a part of the Indian paper industry for the past five decades, I have had the privilege of witnessing the remarkable journey of Paper Mart since its inception in the early 2000s. As India’s premier publication dedicated to the pulp and paper industry celebrates its silver jubilee, it stands as a symbol of industry knowledge, innovation, and sustainable growth. Over the past 25 years, Paper Mart has grown alongside the industry, establishing itself as a trusted voice and a vital platform for thought leaders, manufacturers, and key stakeholders. By spotlighting emerging technologies and addressing critical challenges, the magazine has played a pivotal role in shaping discussions that have influenced the industry’s future. Today, it is recognized as one of the most popular and respected industrial publications. This milestone is not only a celebration of Paper Mart’s success but also a tribute to the enduring spirit of India’s pulp and paper industry that continues to evolve, innovate, and contribute significantly to the nation’s progress. I am deeply honored to have been invited by this esteemed publication to share my thoughts on our shared journey. I extend my heartfelt congratulations to the entire Paper Mart team, especially Mr. Praveen Kumar Jain and Mr. Priyank Jain, for their unwavering dedication. I sincerely wish them continued success and an even greater impact, not just in India but on a global scale, through their passionate service to the pulp and paper industry.
My 25-Year Journey With Paper Mart and Its Impact on the Industry
My association with Paper Mart dates back almost to its inception 25 years ago. I believe Priyank and his team were organizing industry events at the time, and we must have first met at one of them. I was immediately struck by their enthusiasm and energy in covering the paper and paperboard industry, as well as their eagerness to build a strong community of readers within this sector. Back then, information about the industry was scarce, mostly coming from industry associations and a few retired professionals. I often wondered why India’s growing paper industry, with its expanding market and production capacity, could not sustain even a single publication like PPI – Pulp & Paper International, which enjoyed a wide readership. Over the years, Paper Mart has not only enriched its content but has also evolved to cover the industry’s adoption of new technologies, alongside news on revenues, growth, and diversification. The editorials and articles have become more insightful, transforming the magazine into a comprehensive and dynamic chronicle of the industry. You have filled a significant void and truly earned your success. Although I have now moved to the ITC Packaging business, I still enjoy keeping up with developments in the pulp and paper industry through Paper Mart. Wishing you a joyous 25th anniversary and many more years of impactful coverage ahead.
Thanks to Paper Mart, My Name Is Now Known in the Industry!
Congratulations on Paper Mart’s 25th anniversary. Over the years, it has been a valuable part of my journey in the paper industry. It has helped me in two ways: by giving my products visibility and by keeping me informed about industry trends.
Thanks to Paper Mart, my name is now known to many in the industry, and I truly appreciate that. The magazine has also kept me updated on what is happening in India and around the world. Every issue brings something useful, making it an important resource for professionals like me.
I sincerely congratulate Mr. Priyank Jain for leading this journey. Without Paper Mart, my digital presence in the industry would not be the same. Wishing you continued success, and I hope to see the magazine grow beyond India and reach an even wider audience.
Paper Mart Has Positioned Parason as an Industry Leader, Increasing Its Credibility
Parason takes a moment to consider our successful partnership over the years as Paper Mart marks its 25th anniversary in the paper sector. Our partnership began with a shared vision of driving innovation in the pulp and paper industry. Paper Mart’s extensive reach has been instrumental in connecting us with industry leaders, decision-makers, and potential clients, enhancing our visibility. Through impactful technical features, event coverage, and thought leadership articles, Paper Mart has positioned Parason as an industry leader, increasing our credibility and unlocking new business opportunities. Our features in Paper Mart have sparked interest, resulting in a notable rise in inquiries and business leads, contributing significantly to our market growth. As we continue to inspire, innovate, implement the technology in the industry, we look forward to fortifying this alliance with more cooperative digital initiatives, events, and articles.
Warmest congratulations to Paper Mart on 25 years of outstanding achievement!
Paper Mart, a Trusted Platform for Industry Insights and Leadership
First and foremost, we extend our heartfelt congratulations to Paper Mart on achieving this remarkable milestone of completing 25 successful years. We look forward to witnessing many more achievements in the future.
We deeply appreciate Paper Mart’s commitment to staying aligned with the ever-evolving landscape of both the domestic and global paper industry. By consistently covering modern technological advancements alongside the dynamics of demand and supply, the magazine has provided invaluable insights into industry trends.
Furthermore, Paper Mart has served as a vital platform for industry leaders to share their perspectives, offering readers an in-depth understanding of various aspects of the sector. Its dedication to covering nearly every facet of the paper industry, combined with its excellent presentation of information, is truly commendable.
We sincerely wish Paper Mart continued success and a bright future ahead.
Congratulations on 25 Years of Excellence!
Heartfelt congratulations to Paper Mart on this remarkable milestone! For 25 years, Paper Mart has been a trusted source of knowledge, industry insights, and valuable updates, making a significant impact on the pulp and paper sector. Your dedication to excellence has been instrumental in shaping the industry, fostering growth, and keeping professionals informed and inspired. It is truly commendable to see the legacy you have built over the years. As you celebrate this achievement, I want to express my sincere appreciation for the role Paper Mart has played. Wishing you continued success and many more milestones ahead.
The Excellence Paper Mart Brought in through Quality of Content, Print, and Exchange
I remember when Priyank talked to us about this idea of starting Paper Mart magazine (can’t believe it has been 25 years!) and what a disruption it has created. We have seen the excellence that has been brought in through the quality of content, print, and exchange.
I remain inspired by the effort that has been made to constantly strive for better quality without any compromises. It goes to show the intent of the team and the result of years of effort and perseverance.
Well done!
Paper Mart Team is Active, Motivated and Committed
We appreciate the growth and success of Paper Mart over the years.
Paper Mart has truly brought in the change! The way the paper industry news is covered both in print and digital magazines, keeps usinformed and up to date on all developments of the industry and its stakeholders.
Its sections on news, technology updates and especially interviews, provide good reading and learning reference for the industry professionals and students.
The Paper Mart team is active, motivated and committed – always present to cover the latest events and news in the global pulp, paper and allied industry.
I have had the opportunity to be connected with the Paper Mart team since almost the beginnings of the magazine and am proud to see it celebrate its 25th anniversary.
Well done and best wishes for the future!
The High Standard Quality of your Content Has Set a Benchmark in Trade Publications
Paper Mart is India’s premier publication dedicated to the global pulp and paper industry. It stands as a symbol of industry knowledge, innovation, and its sustainable growth. Over the past 25 years, Paper Mart has grown alongside the industry, establishing itself as a trusted voice and a vital platform for thought leaders, manufacturers, and key stakeholders.
The magazine’s commitment to in-depth reporting and expert analysis has not only educated readers but has also fostered meaningful discussions within the industry. The high standard quality of your content has set a benchmark in trade publications.
Paper Mart has always been consistent in its dedication for serving the industry. Its team is present in all industrial events, conferences and exhibitions connected with the paper industry.
Congratulations to Paper Mart on this remarkable 25-year milestone! We look forward to its continued leadership in shaping and inspiring the industry in the future also!
Paper Mart: 25 Years of Driving Growth & Innovation in the Paper Industry
For the past 25 years, Paper Mart has not just documented the evolution of the Indian paper industry—it has helped shape it. As a paper manufacturer based in Sivakasi, Tamil Nadu, we have seen firsthand how this publication has acted as a bridge between businesses, innovators, and policymakers, creating an ecosystem of shared knowledge and progress.
At our company, we take pride in manufacturing high-quality paper products that cater to various industries. Over the years, Paper Mart has played an instrumental role in our journey—whether by providing deep insights into market trends, raw material sourcing strategies, or global innovations in sustainability. Through its well-researched articles and industry analyses, Paper Mart has helped businesses like ours make informed decisions, adapt to new challenges, and discover fresh opportunities for growth.
Beyond information, Paper Mart has been a powerful connector. Through its features, interviews, and event coverage, it has enabled us to build relationships with key suppliers, buyers, and technology providers, strengthening our network in India and beyond. Its focus on sustainability and the circular economy resonates with our commitment to responsible manufacturing, reinforcing the need for eco-friendly processes and waste reduction strategies.
Reaching 25 years is not just about longevity—it’s about impact. Paper Mart has built a legacy of knowledge, collaboration, and innovation that has strengthened the Indian paper industry. As we look ahead to a future of new challenges and opportunities, we are confident that Paper Mart will continue to be the guiding force that inspires, informs, and unites the industry.
Congratulations on 25 years of excellence—your legacy is woven into the very fabric of our industry.
Paper Mart has Propelled many Indian Paper Companies to undertake Technological Advancements to Match the Global Quality and Standards
Paper Mart has been a true foundation stone in the Indian pulp & paper industry. It not only provides information and updates but has done an amazing work of keeping the industry together. In fact Paper Mart has propelled many Indian paper companies to undertake projects, technological advancements and upgrades to match the Global pulp & paper industry- in terms of quality and standards. Paper Mart is a vital and unmatchable source of information, insights and trends in the Global & Indian pulp & paper industry for the past 25 glorious years. Here’s wishing Paper Mart many more glorious decades to come. Keep up the great work.
Paper Mart’s Impact on Showcasing India’s Paper Industry to the World
Paper Mart has played a pivotal role in enhancing global awareness, particularly in Europe and the USA, about the paper industry in India. Its well-researched interviews and industry reviews provide valuable insights, making it a trusted source of knowledge for professionals across the sector. For a committed paper industry supplier like Ekman, the publication offers essential information that aids in making informed decisions when selecting customers. As Paper Mart celebrates 25 years of excellence, we extend our best wishes for continued success and growth.
