The transformation reflects Parason’s dedication to driving the future of the pulp and paper industry with a refreshed look and a bold vision. The fresh identity symbolizes Parason’s global presence with an elegant oval shape representing trust and innovation in a vibrant blue color.
Oct 11, 2024
Parason Machinery, a leading global manufacturer and supplier of machines to the pulp & paper industry, has rebranded itself as Parason.
Unveiling the brand-new logo, the paper giant says the fresh identity symbolizes its global presence with an elegant oval shape representing trust and innovation in a vibrant blue.
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As per the company, Parason is dedicated to its core values: inspire, innovate, implement. This evolution reflects their dedication to driving the future of the pulp and paper industry.
Parason has also moved its online presence to a new URL. The company’s digital team has been working hard to create a better online experience for the customers. The active web interface adds rich content and easy navigation throughout the website. They have upgraded the graphics as well as the content to achieve a powerful and clear impact.
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Additionally, the company is forecasting enormous growth in the coming years and are striving to make this experience even better for their associates. The machinery supplier wants to expand their boundaries to stock preparation, paper machine solutions, molded fiber tableware, agro-wood pulping systems, ETP, Bio-CNG and tissue paper machines.
