ITC Limited is seeking CCI’s approval to acquire Aditya Birla Real Estate Limited’s pulp and paper business – Century Pulp and Paper for INR 3,498 crore.
Aug 28, 2025

ITC Limited is seeking CCI’s approval to acquire Aditya Birla Real Estate Limited’s pulp and paper business for INR 3,498 crore.
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According to the notice filed with the CCI, the proposed deal involves the transfer of Century Pulp and Paper business to ITC as a going concern, under the business transfer agreement signed between both parties.
Both ITC and ABREL have said the transaction does not raise competition concerns as the market remains highly competitive and the acquisition will not cause any appreciable adverse effect on competition.
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The transfer of the business would be for a lump-sum cash consideration of INR 3,498 crore, as per ABREL. The divestment will allow the company to sharpen focus on its core business of real estate and pursue new growth opportunities.