ITC Sunfeast Farmlite recently launched its new offering in 100 percent outer paper bag packaging to reduce plastic and inspire sustainable consumer choices.
Jan 06, 2024
ITC Sunfeast Farmlite, a range of wholesome biscuits from ITC Foods, has launched its new offering, Sunfeast Farmlite Digestive Biscuit Family pack in 100 percent outer paper bag packaging to reduce plastic and inspire sustainable consumer choices. Sunfeast Farmlite is the first brand in the industry to embrace 100 percent outer paper packaging. An industry-first innovation in packaging, this move establishes the brand as a trendsetter in the biscuit category.
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This initiative aligns with ITC’s Sustainability 2.0 vision, which strives to strengthen the company’s multi-dimensional sustainability efforts, including creating an effective circular economy for post-consumer packaging waste. This latest innovation aligns with the brand’s effort towards reducing plastic and encouraging consumers to make sustainable choices in their everyday purchases.
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Commenting on the initiative, Mr. Ali Harris Shere, Chief Operating Officer, of Biscuits & Cakes Cluster, ITC Foods Division, said, “We believe that we have to be not only agile, consumer-focused and innovative, but also purpose driven. Launching the first-ever outer bag made from 100 percent paper is a significant step towards the brand’s commitment to promoting sustainable packaging. Consumers are also increasingly becoming more conscious of responsible choices, and we are committed to providing them with sustainable packaging products. This is an industry-first initiative, and plans are underway to adopt this packaging for other biscuit products in time.”
