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ITC: Into Every Niche

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Managing a diverse and wide product portfolio ranging from niche to universal is not just about creating a new product. ITC knows it better. ITC- Paperboards and Specialty Papers Division (ITC-PSPD), is amongst the leading names in the business worldwide. ITC-PSPD has constantly increased the bandwidth of products with new......

“The domestic paper industry will have to upgrade its standards to reach global benchmarks”

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Day 3-4 Newsletter, 26-27th October 2013 Commenting on the kind of marketing strategy Indian paper companies should adopt, Mr. S.N. Venkatraman, Vice President – Marketing, ITC – Paperboards and Specialty Papers Division (PSPD), the largest manufacturer of packaging and graphic boards in South Asia, said, “While formulating its marketing strategy,......