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Industry Watch

Packaging as Pure as Its Content

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Packaging with organic appearance is seen as the new premium – to such wide extent that some brands are copying the organic look also for products that are not organic Don’t judge the book by its cover, they say – but is that really marketable when it comes to packaging?......
Special Feature

National Geographic’s ‘Planet or Plastic?’ Campaign, a Big Push for Paper’s Sustainability Model

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Taking the plastic hazards issue head-on, National Geographic launched a multilayer campaign to mitigate the crisis and gave up the plastic wrapper around its magazine. This change alone will eliminate the use of more than 2.5 million single-use plastic bags every month. However, the most fantastic thing about this decision......