The brand-new on-stick version of its Cookie Dough comes packed in a recyclable, paper-based wrapper.
January 11, 2021
Unilever’s Ben & Jerry’s subsidiary is set to package the brand-new on-stick version of its Cookie Dough product in a recyclable, paper-based wrapper.
The ice cream producer has reimagined its best-selling cookie dough flavor so that customers can enjoy it on the move. Combining a vanilla ice cream with chocolate chips, a peace shaped, cookie-dough-inspired centre and dipped in a thick chocolatey coating, like the full Ben & Jerry’s line up – the new product is also Fairtrade certified.
In addition, the Cookie Dough Peace Pops will be fixed onto a wooden stick and nestled into what the company describes as a “first of its kind tie-dye wrapper”. Made with 88 percent paper, Ben & the wrapper is widely recyclable.
Elsewhere for the brand, Ben & Jerry’s tubs now reportedly contain 40 percent less plastic than was previously used, and the plastic that is used is now apparently made from a renewable plant source.
This move is part of Unilever’s wider global packaging commitment to halve the company’s use of virgin plastic, as well as to ensure all its packaging is reusable, recyclable or compostable by 2025.