The project will enable the expansion of the company’s premium and private label brands.
January 20, 2022
Georgia-Pacific has announced significant investments, which total more than USD 500 million, at its Green Bay, Wisconsin, Broadway mill. The investments will greatly enhance the company’s retail consumer tissue and towel business.
Investments to the Green Bay mill include building a new paper machine using through-air-dried (TAD) technology, as well as adding associated converting equipment and infrastructure. Engineering and related work is beginning immediately, with the start-up of the new machine scheduled for the first half of 2024.
“This truly is an investment in our customers and consumers who value the quality of our products,” said Christian Fischer, Georgia-Pacific president and chief executive officer. “We appreciate the local community, Brown County, state officials and all of our employees’ hard work and efforts to continue making our Green Bay Broadway mill more competitive for the long-term.”
The improvements will allow the expansion of Georgia-Pacific’s own premium brands as well as support the growth of current and potential customers’ premium private label brands.
The Green Bay Broadway mill currently operates seven paper machines and several converting operations to make bath tissue, paper towels, napkins and facial tissue for both retail and away-from-home use. Capital investment at all of Georgia-Pacific’s Green Bay facilities has totaled more than USD 700 million since 2006.
“This significant investment demonstrates our commitment to Georgia-Pacific’s consumer business, our hard-working teams and our current and potential customers,” said Fernando Gonzalez, President of Georgia-Pacific Consumer Business. “It also allows us to further leverage the many advantages we have, including our breadth of offerings, excellence in manufacturing operations, commitment to quality and focus on research and development to create products that consumers value.”