The structure was developed taking into account the constraints of the merchandising furnishings.
December 16, 2019
A fiber-based ice cream package designed by Stora Enso for the Finnish artisan ice cream manufacturer Vanhan Porvoon Jäätelötehdas has been awarded in the international WorldStar competition. The renewable and recyclable packaging was designed by product designer Outi Honkavaara at Stora Enso’s DesignStudio in Lahti, Finland.
The corrugated board ice cream package that won the WorldStar award will replace the plastic and metal packages previously used to sell bulk ice cream. The old packages had to be washed and returned, meaning that the new ones will save on storage and costs. The corrugated board packages are delivered as flat sheets and can be flattened again after use and sent for recycling.
The new corrugated packaging is made of 95 % renewable material with a thin PET film barrier approved for food contact. The corrugated packaging also has better insulation properties than previously used packages.
The development of the packaging started when the customer saw an EcoFishBox™ by Stora Enso fish packaging made of a similar material.