Tag : greenwashing

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Greenwashing: Misleading the Consumers

Green marketing owes its existence to corporate environmental responsibility and the urgency about combating the issue of climate change. A business practice that takes into consideration consumer concerns about driving preservation and conservation of the natural environment, green marketing highlights the superior environmental protection features of a company’s products and......

Over 440 Companies Globally Remove Misleading Go Green Go Paperless Messaging

Two Sides, a global non-profit promoting the sustainability of print and paper, continues to address misleading environmental claims made by some of the world’s largest corporations. July 9, 2019 Environmental claims such as “go green – go paperless” and “save trees” are regularly used by banks, telecoms, utilities, insurance companies......