Saikat Basu - Papermart

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HEADLINE Special Feature

Marketing: The Heart of Any Business

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Exciting changes in the pulp & paper industry have paved the way for new opportunities. However, for a business to succeed, the products must be known to potential buyers. Hence, it is the appropriate time for paper manufacturers to develop marketing strategies and use them to create product awareness. The......
HEADLINE Special Feature

OPIL: ‘Brand Experience is Built over Time through a Series of Experiences’

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Orient Paper & Industries Ltd. (OPIL) believes that resources must be dynamically matched with a strong commitment to excellence in products and processes through a team of dedicated people while ensuring a clean environment for our planet, the earth. “We have to create long-term experiences to make a differentiation over......