Amazon India, in collaboration with Ogilvy India, will deliver free corrugated boxes converted into beds, to help the attendees at the Maha Kumbh Mela get comfortable sleep and rest under the ‘Dibbe se Badhkar’ initiative.
Feb 03, 2025
Amazon India announced its plan to improve the attendees’ experience at Maha Kumbh Mela by delivering portable corrugated box beds. To address the need for comfort and rest during the event, Amazon India’s collaboration with Ogilvy India will refurbish Amazon’s signature cardboard packaging boxes and convert them into portable beds.
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Under the initiative ‘ Dibbe se Badhkar’, Amazon India aims to deliver comfort at one of the largest global spiritual gatherings by providing free-of-cost portable beds. Transforming their signature delivery boxes, the company provided over 30,000 hours of comfortable sleep to devotees during the 45-day festival, which celebrates the confluence of culture, faith and tradition.
