Love Paper, a global campaign, is being held to promote the sustainability and attractiveness of print, paper, and paper packaging, raising awareness among clients, customers, and consumers about paper as a sustainable and effective medium.
Jan 13, 2025
Love Paper, a global campaign, is being run by Two Sides, a non-profit organization, from Feb 3rd to 7th 2025, promoting the sustainability and attractiveness of print, paper, and paper packaging. The campaign aims to educate people with positive stories from the pulp and paper sector.
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As per the campaign report, 37% of European consumers believe paper and paper packaging are bad for the environment. Whilst only 18% believe the paper recycling rate exceeds 60%, when in fact it’s 79%, the highest of any material in Europe. In addition, 62% of the energy used to produce paper and paper packaging in Europe comes from renewable sources.
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To support Love Paper Week, printers, paper merchants, packaging manufacturers, and all those who operate within the sector are encouraged to use the materials available to inform their clients, customers, and consumers more widely about why paper is a sustainable and effective medium.
