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Category : Industry Watch

Industry watch offers a look into the latest trends, newest innovations and new product development taking in the pulp and paper industry around the globe.

Industry Watch

Greenwashing: Misleading the Consumers

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Green marketing owes its existence to corporate environmental responsibility and the urgency about combating the issue of climate change. A business practice that takes into consideration consumer concerns about driving preservation and conservation of the natural environment, green marketing highlights the superior environmental protection features of a company’s products and...
HEADLINE Industry Watch

Wood Pulp – The New Cotton for the Garment Industry?

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By Pirita Huotari, Senior Consultant, Business Intelligence, Fisher International, Inc. Ecological trends and worry over pollution and climate change are putting more and more pressure on the textile market. Rated as one of the most carbon-polluting industries in the world, the textile market creates more CO2 emissions than international flights...
Industry Watch

Lifting the Lid on Coffee Cup Recycling

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Coffee culture is thriving, with many of us purchasing multiple on-the-go drinks of our favourite caffeine pick-me-up each day, leading to an estimated 3 billion coffee cups being used annually, but only a fraction of these being recycled. Britain’s use of take-out coffee cups and how consumers dispose of them...
Industry Watch

The Selfridges Story

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In a pioneering environmental move, Selfridges is championing the collection of used cups from its retail stores and offices and handing them over to James Cropper to upcycle them into beautiful paper for the store’s iconic yellow carrier bags. British retailer Selfridges is well known for pushing boundaries and setting...
Industry Watch

Going Green On The Go

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Answering to the packaging needs of a growing market for takeaway food, Metsä Board’s new eco-barrier paperboard offers a sustainable and cost-efficient option. At the offices of OffsetKolmio Oy, a printing house situated in Hämeenlinna, Finland, the company’s Managing Director Kimmo Jokinen has laid out a selection of test packages...
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