European association Cepi’s flagship showcase event REINVEST 2050 presented 15 transformative projects with all projects contributing to the greening of the EU economy through either reduced emissions from paper mills or developed products offering alternatives to fossil-based goods. REINVEST 2050 has collected nearly 70 innovative cases from its 4 editions since 2017.
Apr 26, 2023
CEPI recently hosted the 4th edition of REINVEST 2050, its flagship showcase event on clean manufacturing technologies. REINVEST 2050 is the commitment of the European paper industry to demonstrate what investments are made in the sector to continuously reduce emissions and mitigate climate change. This year’s REINVEST 2050 witnessed the forest fibre and paper industry presenting 15 transformative projects completed over the past two years, with all projects sharing a common factor of successfully either reduced emission from paper mills or developed products offering alternatives to fossil-based goods, contributing to the greening of the EU economy. Nearly 70 innovative cases from the four editions of REINVEST 2050 reports since 2017 have contributed to the creation of a rich library of good practice for the sector to learn from and build on.
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Proportionally to its size, the pulp and paper sector is among the EU’s top investors in projects aiming to align manufacturing with Europe’s ambition to reach net zero CO2 emissions by 2050. Some of these projects are documented in a brochure presented today to the EU Institutions. They have taken place in the midst of an adverse environment for investments in cleantech. Jori Ringman, Director General, Cepi, Confederation of European Paper Industries commented, “We have come a long way over the past few years, but we have even more to offer. What if consumers were empowered to choose a renewable, fossil-free product instead of a fossil-intensive one? It would have a significant and immediate climate mitigation effect. Similarly, our efforts in doing away with fossil combustion should be encouraged and offer a model that could be replicated to other sectors.”
