Silverton Pulp and Paper, in association with Worthwell Papers, has launched White Kraft Liner (WKL) for premium packaging solutions in India.
Jan 7, 2025
Silverton Pulp and Paper, a leading paper mill in North India, in association with Worthwell Papers, is pleased to announce the launch of its new containerboard solution – White Kraft Liner (WKL) to cater to the rising demand of premium packaging solutions in India.
Sharing his vision about the new containerboard solution, Mr. Akshay Jain, Director, Silverton Pulp and Paper Private Limited, said, “We envision to reduce the reliance on imports and enabling the Indian packaging industry in transitioning towards innovative and premium packaging solutions.’’
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He adds, ‘‘Our vision is to optimize the packaging industry by catering to the needs of the market – 28-30BF WKL with high brightness and smooth finish for excellent printability. Our associates, Worthwell Papers Private Limited, are working with us to build a robust supply chain for our valued customers and we are optimistic and excited for the journey ahead.”
White Kraft Liner-based corrugated cartons are essential across multiple sectors, including FMCG, pharmaceuticals, liquor, footwear, fresh produce, and export packaging, to name a few. However, the current supply chain for White Kraft Liner heavily relies on imports, posing challenges to the initiatives of Make in India and Atmanirbhar Bharat.
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Highlighting the transformative potential of the product, Mr. Anubhav Gupta, Director, Worthwell Papers, said, “We are thrilled to play a key role in bridging the supply gap in the White Kraft Liner segment in India. Over recent months, several global brands have expressed strong interest in optimizing their packaging in India using our White Kraft Liner. Additionally, export packaging has been a crucial focus area for us. With the Indian packaging industry poised for exponential growth, we are honoured to be a part of this transition and add value.”
Amidst increasing competition from global players, the new range at Silverton Pulp and Paper’s showcases the mill’s commitment to innovation and product development that is strengthening India’s domestic paper industry.
