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Avery Dennison Launches Fasson Ultra Removable

Avery Dennison Roll Materials has released Fasson® Ultra Removable, a superior performance labeling solution engineered for clean and easy removability over a wide range of substrates and conditions.
Avery Dennison“In the past, brand owners had to weigh the marketing benefits of applying a promotional or point-of-purchase label against the risks associated with removing that label: substrate damage, torn labels, adhesive residue and label ghosting, any of which could lead to customer frustration, returned goods, and a damaged reputation,” said Carmen Chua, Business Development Director for Durables, Avery Dennison Roll Materials Asia Pacific.
“Now, when in-store and impulse purchase decisions are more common than ever, the new Fasson® Ultra Removable range changes all this. It combines exceptional removability with superior long-term adhesion and stability to deliver flexibility to brand owners, with a much lower risk of label-related returns, and to add value for label printers and converters.”

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