Lessebo Paper has signed a new wholesale agreement with Addbrand AB, Sweden, to sell its Lessebo Colours series in the Nordic market network of Addbrand.
Sep 13, 2023
Lessebo Paper has entered into a new wholesale agreement with the Swedish company Addbrand. As an official reseller, Addbrand AB diversifies its product portfolio within the Nordic paper and print sector by introducing Lessebo Paper’s environmentally certified stock range of the new series, Lessebo Colours, to its network in Denmark, Sweden, Norway, and Finland. This new partnership with Addbrand AB will strengthen Lessebo Paper’s market offering.
Lessebo Paper launched Lessebo Colours in 2022 as a new series of environmentally friendly papers in a palette consisting of 48 carefully curated shades, specially designed to create high-quality packaging, for maximum expression with minimal footprint. The company has a longstanding commitment to environmentally friendly production, boasting some of the lowest CO2 emissions globally in the paper industry. Additionally, it produces a fully degradable and recyclable product made from 100 percent TCF (Totally Chlorine Free) pulp.
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Ms. Ebba Ingvarsson, Key Account Manager and Communication Manager at Lessebo Paper, stated, “With Addbrand’s robust distribution channels and expertise, we are delighted to offer our sustainable paper products to a wider clientele across the entire Nordics.”
Mr. Rickard Fredlund, Sales Manager Addbrand, said, “Our new partnership with Lessebo Paper complements and expands our product range in our current portfolio. This collaboration reinforces our commitment to providing our customers with sustainable and high-quality premium paper.”
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Lessebo Paper is one of the world’s most environmentally friendly boutique paper mills. Addbrand is a distributor specializing in selling graphic products and services aimed at printers, branding companies, and packaging producers in the Nordic graphic intermediary sector.
