Demand for DWP continues to grow as consumer preference increases for products made from renewable, sustainably sourced and processed woodfibre.
October 5, 2018
Building on its reputation for quality, service and responsibility, Sappi moved to strengthen its leadership in the dissolving wood pulp (DWP) market with the launch of the Sappi Verve brand.
Demand for DWP continues to grow as consumer preference increases for products made from renewable, sustainably sourced and processed woodfibre. As a significant producer of DWP over the past decades, Sappi today produces close to 1.4m tons per annum, enjoying a significant 16 percent share of the DWP market. Sappi continues to invest to ensure customers are able to meet demands for sustainably grown and responsibly processed dissolving wood pulp.
The majority of dissolving wood pulp is consumed in the viscose industry where pulp is converted through the value chain to yarn and ultimately textiles providing naturally soft, breathable fabrics which is smooth to the touch, hold colour well and drape beautifully. DWP cellulosic fibre is also used for a myriad of household, industrial and pharmaceutical applications including for tablets, personal hygiene, cellophane, washing sponges etc.
In the past, DWP sold by Sappi was unbranded and industry generic names were used as product names. This did not reflect the specific benefits which has always differentiated Sappi’s DWP. The new Sappi Verve brand creates a very specific identity within the DWP market.