Shitla Papers envisions becoming a leading name in the global paper industry, along with its packaging brand Ekvee. Speaking to Paper Mart, Managing Director of Shitla Papers, Mr. Ayush Mittal, revealed that the company was looking forward to introducing more sustainable products and leveraging technology to enhance its operations.
Paper Mart: Kindly walk us through your business journey of Shitla Papers Private Limited, highlighting crucial achievements and major milestones.
Ayush Mittal: As Managing Director, I am delighted to share the latest insights and developments from our brands. With over 40 years of legacy, Shitla Papers has established itself as a leading paper brand, providing a one-stop solution for all your paper needs. We take pride in offering an extensive range of high-quality paper products at competitive prices.
PM: Kindly give information about your market footprint and major clientele.
AM: Our extensive market footprint spans across India and into international territories. We serve a diverse clientele, including major publishing houses, packaging companies and FMCG giants. Our commitment to quality and reliability has earned us long-term partnerships with several prominent brands.
Our recent developments include the launch of new product lines under the Ekvee brand, expansion of our production capacity, and investments in state-of-the-art machinery. We aim to expand our international presence, introduce more sustainable products, and leverage technology to enhance our operations.
PM: What domestic and international collaborative strategies are adopted by Shitla Papers to ensure consistent quality and reliable supply for its clients, especially in fluctuating market conditions?
AM: At Shitla Papers, we adopt robust domestic and international collaborative strategies to ensure consistent quality and reliable supply for our clients. We have strategic alliances with leading paper mills and suppliers globally, allowing us to navigate fluctuating market conditions effectively. Our proactive approach includes regular audits, stringent quality control measures, and maintaining a diversified supplier base to mitigate risks.
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PM: In the backdrop of the Red Sea crisis as well as other global logistic challenges, what, according to you, are the major issues affecting the supply chain?
AM: The recent Red Sea crisis and other global logistic challenges have significantly impacted the supply chain. Major issues include shipping delays, increased freight costs and port congestion. To address these challenges, Shitla Papers has enhanced its logistics network by collaborating with multiple shipping partners, utilizing advanced tracking systems and maintaining higher inventory levels to ensure uninterrupted supply.
PM: What are your insights into the current trends and challenges in sourcing paper for the Indian paper industry?
AM: The Indian paper industry faces several trends and challenges in sourcing raw materials. Increasing demand for sustainable and eco-friendly paper products is driving innovation in the sector. However, fluctuating prices of raw materials and stringent environmental regulations pose challenges. Shitla Papers is committed to sourcing responsibly and investing in sustainable practices to meet these demands.
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PM: How has the Indian paper industry evolved in the last few years?
AM: The Indian paper industry has undergone significant transformation in recent years. Advancements in technology, increasing focus on sustainability, and a shift towards value-added products have reshaped the industry landscape. Shitla Papers has been at the forefront of this evolution, continuously adapting to market trends and customer preferences.
PM: Kindly give information about recent developments at Shitla Papers. Where do you see yourself five years down the line?
AM: At Shitla Papers, we are constantly innovating to stay ahead of the curve. Recent developments include the launch of new product lines under the Ekvee brand, expansion of our production capacity, and investments in state-of-the-art machinery. Our goal is to continue delivering superior paper solutions that exceed our clients’ expectations. In the next five years, we envision Shitla Papers and Ekvee as leading names in the global paper industry. We aim to expand our international presence, introduce more sustainable products, and leverage technology to enhance our operations.
