The global toy company plans to eliminate all plastic packaging for new products by the end of 2022 and is introducing new products that will be sustainable.
April 02, 2021
Hasbro, the global play and entertainment company and the creator of iconic toys and games such as –Nerf, Transformers, Play-Doh, Monopoly, and Power Rangers, is phasing out plastic from its packaging..
Ben Kuchler, Director of Product and Package Sustainability, Hasbro, says that in 2018, Hasbro became the first toy company to offer a recycling program for US customers. And through a partnership with TerraCycle, Hasbro recycles the “retired” toys back into things like playground equipment, park benches, and flowerpots.
According to Jacquie Patterson, Hasbro started its sustainability journey over a decade ago by eliminating tissue paper in shipping cartons, and the polybags used to contain instruction sheets. In 2010, the wire ties that hold toys in place in the packaging were substituted with paper ties. In 2013, PVC in the packaging was replaced with PET, which by 2016 included 40% recycled content. In 2018 Hasbro began switching to bioPET.
The company has also long been working to reduce packaging material and waste in e-commerce packaging and designing packaging for the e-commerce channel.