Publication Increased even when Economy Recede - Papermart
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Publication Increased even when Economy Recede

front page, tree imagePublishing is an activity of making the information available to the masses through books, periodicals, magazines etc. Being one of the biggest consumer’s of paper publication industry is an integral part of the paper industry. The Indian publishing industry is nurturing and emerging mightily in the global scenario. Envisioning this, we took an opportunity to interact with the experts of the publishing industry.We basically foregrounded the key factors which influence their paper buying decision such as price, quality, availability, brand awareness and the relation shared with the suppliers. Their views on these factors were categorized as Important or Neutral or Not Important and are revealed with their supporting comments. Along with that we took their opinion on some of the issues like effect of global meltdown on their industry, the challenges they are facing and the growth prospects for the industry as well as their company.

The critical locution of this interaction was to determine the purviews of the publisher’s and at the same time to provide a platform to the paper manufacturers and publishing diligence. During this survey we realized that price is the epicenter around which their buying decision revolves. Although, government’s thrust on education acted as a shield at the time of recession; they acclaimed.

Mr. N.K. Mehra
MD, Narosa Publishing House
Consumption TPA —
publication 16
Mr. Vikas Gupta
MD, Wiley India
Consumption 2000 TPA
publication 15
Mr. Satish Malhotra
MD, Swan Press
Consumption TPA —
publication 14
Mr. Navin Jain
Vice President- Publishing, S. Chand & Co.
Consumption 6000 TPA
publication 13
Dr. Dhanesh Jain
MD, Ratna Sagar
Consumption 1500 TPA
publication 12
Mr. Thomas Abraham
MD, Hachette Book Publishing India
Consumption 108 TPA
publication 11
Mr. S. K. Ghai
CMD, Sterling Publishers
Consumption 1500-1800 TPA
publication 10
Dr. Ashok Gupta
MD, Pustak Mahal
Consumption TPA —
publication 9
Mr. P.K. Bajaj
MD, Mayapuri
Consumption 1800-2000 TPA
publication 8
Mr. Piyush Agarwal
Director, LBF Publications
Consumption 200-300 TPA
publication 7
Mr. Vasant Goel
Director, Gopsons Papers
Consumption 12,000-18,000 TPA
publication 6
Mr. Ravindra Kumar Agarwal
Director, Pitambra Books
Consumption 8000-10,000 TPA
publication 5
Mr. Sanjay Kumar Singh
Chief Publisher, Higher Education, MacMillan
Consumption (TPA) —
publication 4
Mr. Divesh Nath
Consumption 10,000 TPA
publication 3
Mr. Ravi Deecee
Consumption 1000 TPA
publication 2
Mr. Pramod Kapoor, MD
Roli Books
Consumption (TPA) —
publication 1