Total Focus, Absolute Solutions - Papermart
Digital India

Total Focus, Absolute Solutions

Mr. Ashwani Arya, an amazing orator and one of the early entrants in digital printing industry. He is a man with an ability to provide varied solutions. Having a power to contain seeds for later developments he has been a ground breaker by installing an iGen3 and now plans to install iGen4. With an immense knowledge of digital printing he is well versed with the understanding of different customer verticals such as telecom, insurance, banking, healthcare, education etc. Paper Mart visited his business unit and had an interaction with him, we present the excerpts.

Mr. Ashwani Arya
Mr. Ashwani Arya

Views on the Indian digital printing industry

Digital printing industry is growing at a very fast rate unlike the any other segment of printing industry. Economy though showing the signs of improvement but down the line it is not true as there is no healthy competition in the market.

Recession and its effect on printing industry

Recession has hit the Indian markets at large. Be it an insurance, banking or telecom industry, they all are facing downturn which ultimately worsened the printing sector as eventually every industry is a print buyer.

Offset Printing Industry has huge un-utilized capacities leaving an effect on the working of the entire printing industry. People are not counting on their capital investment and other expenses in a lure to keep their plants running.

Perfact’s Solutions and infrastructure

PERFACT with the turnover of 6 million USD caters various Industry verticals like Insurance, Education & Healthcare etc, at present we are feeding 5 insurance companies with 6 lac policy booklets a month. Our developing and innovative technologies have helped us to establish web links with the leading corporate’s.

With the investment of more than 2 crore we were the first to provide the web to print solutions, printing 1 million cards daily without any calls, mails and other problems. Our new venture “Print My Emotions” was initiated with an investment of 50 lakhs. It is a powerful tool that empowers to create a personalized photo album in less than five minutes. Our other applications like business card; admit cards, certificates, medical reports, school kit etc have helped in creating demand and utilizing opportunities which are profitable. With this we will achieve our target of 100 crores.

Indian scenario Globally

The digital printing companies are growing at a fast pace in Europe and there is a wide scope for digital printing in the Indian markets too as there is just a need to understand the areas which are overlooked in particular vertical, than create an application and solution for that vertical.

The digital printing industry in India has neither the dearth of money nor the orders, nor any kind of unutilized capacity. “I am printing 1 million cards a day without any mails, calls or other problems and still there is a huge opportunity that hasn’t been looked upon”.


• Max New York Life Insurance • Teri • DMRC Ltd. • CII • MLIC • UNDP • Hewitt • IFFCO-TOKIO • Airtel • Quality Council of India • Pizza Hut • ibibo • HSBC • Sona • NIIT • Yum • KFC• GESEACO • Reliance Group • ICAI • Canon • ICICI Bank • Bharti Telecom • Xerox • Global Business Impact • Fidelity • Bank of America • Aviva • American Express • ABN-AMRO.


Started his career as an electrical engineer with Modi Xerox Limited and now playing a role of an entrepreneur but he says, “Xerox is still a part of my life. It flows in my blood; it is actually in my DNA”.

My Drives

I am the driver who is hitting the ball everyday to beat the recession as possessing the technology from leading equipment manufacturers is not the only solution. It’s our applications, quality service, pioneering team and software technology developers that are attracting the customers and increasing demand.