April Group Highlights Sustainability as Key to Long-Term Growth at International Industry Forum - Papermart
News updates

April Group Highlights Sustainability as Key to Long-Term Growth at International Industry Forum

June 17, 2021

April Group
Mr. Praveen Singhavi, President, APRIL Group

Speaking recently at the Siemens Fiber Industry Web Conference, Mr. Praveen Singhavi, President, APRIL Group, said, “Sustainability will become crucial for companies operating in this industry over the next decade, as consumers become more sustainability-conscious. The ability of companies and the industry as a whole, to operate sustainably will remain key through to 2030 and beyond”.

“Securing raw materials or sustainably produced fibre, and increasing productivity, will be critical for companies to be successful in the future,” Mr. Singhavi said.

APRIL is a member of the RGE group of companies. RGE manages a group of resource-based manufacturing companies with global operations.

Also on the panel at the conference, which was held in May, were Lars Mallasch, Group Technical & Sustainability Director, Mondi; Andreas Endters, CEO Group Division Paper, Voith Paper; and Jan Kabus, Vice President for Fiber Industry, Siemens Energy. The focus of the panel was on the strategies needed to improve the sustainability and long-term growth potential of the energy intense pulp and paper industry.

Also Read: APRIL Group Sets Out Ambitious 2030 Targets to Support Sustainable Growth.

A major topic for discussion was the continued impact of digitalization. “Generally, our industry is already quite automated, where most processes in mills are controlled by centralized systems and generate millions of data points. This provides insights that can be valuable, in terms of data analytics and the implementation of artificial intelligence tools”, said Mr. Singhavi.

 “At APRIL, we have implemented digital solutions across our organization, from forestry to mill operations to logistics and sales. For example, for our paper customers, we created a mobile customer portal, which allows a lot of our customer engagement activity, like product catalogue viewing and order tracking, to be done on a smartphone. This is integrated with production planning and logistics, and has in turn resulted in improved productivity and customer service for our operations,” he added.

The requirement to balance continued growth with ongoing commitments to sustainability, especially in terms of emissions reductions and climate mitigation, was another key focus area for the panel.

“As we see the rise in fiber demand due to increasing use of tissue and sustainable packaging, the fiber industry is faced with the challenge to improve yield without expanding land bank or concession footprint. We have achieved a 29% increase in fiber yield over the past four years without expanding our land bank or concession footprint. Science-based solutions and continued research that enables us to produce more from the same land bank is essential for supply and sustainability,” said Mr. Singhavi.

“Our APRIL2030 commitments show that with the right focus, companies can make major progress on sustainability. We hope that with APRIL2030 we are demonstrating that an Asian company can be part of the global movement to deliver on the SDGs and have a positive impact on climate, nature and people, while also continuing to run our business sustainably to produce high quality renewable fiber-based products,” added Mr. Singhavi.

“My hope is that our industry can continue to move forward, based on greater collaboration and partnerships, to be part of the solution to climate change mitigation and to have a positive impact on the environment,” he added.

APRIL Group’s sustainability commitments are guided by the company’s Sustainable Forest Management Policy 2.0, which is aligned with the RGE Forestry, Fiber, Pulp and Paper Sustainability Framework.