Avery Dennison increases Label capacity at Pune facility - Papermart

Avery Dennison increases Label capacity at Pune facility

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Housed in a custom-built extension to its Pune plant, Avery Dennison India’s (ADI) new hot melt coating line – the widest and fastest such line in India — and associated support equipment will further expand its capacity to drive and support the local packaging sector, and enable ADI to continue to help its Indian customers and partners improve their competitiveness with enhanced service levels and upgraded products. The new coater is expected to begin commercial production before the end of 2011.

Avery Dennison is once again expanding capacity and production of pressure-sensitive materials for labeling and packaging at its state-of-the-art plant in Pune. This is the third time the company has expanded capacity at Pune since it opened in 2008. Avery Dennison has experienced double digit annual growth since entering India in 1997, and Indian retail sales are projected to grow by more than 50 percent over the next five years as the country transitions to a more organized retail sector, according to research firm Business Monitor International.

“Our goal is to help make our partners more competitive and profitable, and advance consumer growth in India as a whole,” said Avery Dennison chairman, president and CEO, Mr. Dean A. Scarborough. “Through our continued investment in Pune, we can offer world-class support to Indian consumer products companies and their labelers to elevate the impact of their brands throughout the region.”

Opened in 2008, the Pune plant produces technically advanced pressure-sensitive materials on a 28-acre site at Ranjangaon Industrial Area in the Western Indian state of Maharashtra. The facility’s expansion will include the addition of the widest and fastest coating line in India as well as new roll handling and slitting equipment. Alongside manufacturing operations in Gurgaon and Bangalore, it is one of three major company facilities in India. Including the Pune expansion, the company has invested more than US$50 million in India alone to serve these markets.

In a joint statement, Avery Dennison Materials South Asia’s new managing director, Mr. Anil Sharma, joined ADI founder, Mr. Raj Srinivasan, in saying: “Avery Dennison is proud to have been part of the phenomenal growth of the Indian labeling industry over the past decade and fully supports its ongoing expansion. We will continue to work with our customers and business partners to ensure that India’s manufacturers can easily access world-class labeling solutions that will enhance brand appeal and packaging functionality in both local and international markets.”