Avery Dennison Releases ‘Sustainable’ Product Range for Paper and Film Labels - Papermart
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Avery Dennison Releases ‘Sustainable’ Product Range for Paper and Film Labels

The portfolio has semi-gloss prime paper labels, direct thermal and thermal transfer variable information labels, squeezable and conformable films, and rigid filmic labels.

November 20, 2021

Avery Dennison
AD RDX portfolio

Avery Dennison has introduced – AD RDX, i.e., a range of paper and film products. The product is aimed at boosting sustainability by decreasing the use of materials and resources, as well as reducing transport and storage requirements. 

The California-headquartered company says that its new AD RDX product portfolio is based on the principle of ‘less is more’. With the help of an environmental impact tool, Avery Dennison affirms that the paper and film label range offer at least a 10 percent and 20 percent reduction in carbon emissions as well as tree and water consumption.

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Moreover, the company assures that the AD RDX portfolio makes use of lesser energy than other label manufacturing processes, in addition to increasing operational efficiency and productivity and its other environmental benefits.

Rob Groen, Marketing Director of Paper and Film Solutions, Avery Dennison, comments, “More than ever, there’s an increased demand for labeling solutions that work across multiple applications and segments in our industry – and not just for paper labels but also for film.”

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The new range will find its use in segments like food & beverage, home & personal care, transport & logistics, retail, and pharmaceutical. The portfolio has semi-gloss prime paper labels, direct thermal and thermal transfer variable information labels, squeezable and conformable films, and rigid filmic labels.

He further adds, “As part of our Avery Dennison flagship products and solutions portfolio Sustainable ADvantage, we are proud to offer an innovative solution that reduces the impact of label materials on the environment. AD RDX is one more way we’re helping to lower the carbon footprint in Europe and around the world.”