The easy-to-use, refillable antiperspirant cases, manufactured with no single use plastic, include a refill made with 100 percent FSC certified paperboard packaging.
February 9, 2021
In an effort to help reduce plastic waste, Secret and Old Spice are launching innovative refillable antiperspirant cases at select retailers in February 2021. Additionally, both brands will expand their offering of aluminum free deodorants in recyclable paper tube packaging made of 90 percent recycled paperboard, certified by the Forest Stewardship Council (FSC).
Available in refillable antiperspirant, the first from a major brand, this new product line now offers consumers a way to eliminate plastic waste without compromising on 48-hour sweat protection. Each refill starter kit has a suggested retail price of USD 10.00 and Refills have a suggested retail price of USD 8.00, making this one of the most affordable refill options on the market today.
Old Spice and Secret were the first major brands to introduce all-paper, plastic-free, deodorant solutions in May of 2020. Following the success of that limited-edition pilot, both brands are expanding this offering nationwide with an aluminum free deodorant formula. Featuring a signature push-pop design, these innovative paper tubes are fully recyclable. Consumers can crush the empty paperboard and drop the package right into their recycling bin.