Stora Enso has collaborated with Blue Ocean Closure and AISA to develop the first ever paperboard tube with a fiber-based closure. With all components designed for recycling, this concept helps brand owners increase the share of renewable material in their packaging. Stora Enso first launched its paperboard tube concept in 2019 for cosmetics packaging as a new, climate-friendly alternative to plastic tubes.
May 5, 2023
Stora Enso, in collaboration with Blue Ocean Closures and AISA, have together developed the first ever paperboard tube with a fiber-based closure. This innovative wood fiber-based concept helps brand owners increase the share of renewable material in their packaging. All components of the tube are designed for recycling. The tube is composed of Stora Enso’s barrier-coated board material Natura Shape™ and a screw cap designed in collaboration with Blue Ocean Closures with assembly by AISA. The solution contains more than 85% fiber content, the highest proportion available in a tube design. Intended for cosmetics and personal care applications, it is expected to be commercially available in 2024.
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Commenting on this development, Martin Hammer, Business Developer at Stora Enso said: “We believe that it is essential to increase fiber content in order to future proof paperboard tubes with increased recyclability, reduced carbon footprint, and meet consumer expectations for sustainability and user experience.”
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“This paperboard tube development is a great example of a collaboration that is needed to stay competitive in today’s rapidly changing industries, both now and in the long run. Making our paperboard tubes more commonplace in today’s packaging landscape requires finding sustainable closures, too. By collaborating with Blue Ocean Closures and AISA, we have been able to accelerate the development of the more sustainable tube solution,” says Salvatore Sortino, Head of Business Alliance at Stora Enso.