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CCPA Issues Guidelines for Preventing and Regulating Greenwashing & Misleading Environmental Claims

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These guidelines seek to foster truthful practices and prevent greenwashing and misleading environmental claims. This will enhance consumer trust and encourage sustainable business practices. Oct 16, 2024 Central Consumer Protection Authority (CCPA) has issued guidelines titled “Guidelines for Prevention and Regulation of Greenwashing or Misleading Environmental Claims, 2024” to address......
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Greenwashing: A Hindrance in the Path of Those Who Wish to Contribute to the Change

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In an era where consumers are becoming increasingly conscious of environmental issues, companies are quick to adopt the language of sustainability to attract eco-minded customers. However, not all claims of eco-friendliness are created equal. The practice of misleading consumers about the environmental benefits of a product or company is commonly......
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Greenwashing: Misleading the Consumers

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Green marketing owes its existence to corporate environmental responsibility and the urgency about combating the issue of climate change. A business practice that takes into consideration consumer concerns about driving preservation and conservation of the natural environment, green marketing highlights the superior environmental protection features of a company’s products and......
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Over 440 Companies Globally Remove Misleading Go Green Go Paperless Messaging

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Two Sides, a global non-profit promoting the sustainability of print and paper, continues to address misleading environmental claims made by some of the world’s largest corporations. July 9, 2019 Environmental claims such as “go green – go paperless” and “save trees” are regularly used by banks, telecoms, utilities, insurance companies......