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PACK-A-BOO: Paper Packaging an Answer to Sustainability Issue

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Packaging is not just the technology of containing, protecting, and preserving a product but also the face value of a commodity. A creative aspect of marketing – packaging is an art that has the potential to make or break a product. Being cost-effective and highly efficient, paper is one of......
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Evolution of Paper-Based Packaging

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The use of paper for packaging, products like cardboard, paperboard, shipping sacks, and paper bags, began as early as 1817. The types of paper-based packaging, as we know today, have been through a number of huge transformations. Let’s have a look at the origins of paper-based packaging through the timeline.......
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Flipkart: Strengthening Commitment to Sustainable Solutions for Packaging

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We have achieved a milestone of 100 percent elimination of plastic packaging and adoption of sustainable packaging alternatives across our own supply chain. Flipkart is one of India’s leading e-commerce marketplaces. Founded in October 2007, the company offers around 150 million products spread across 80+ categories. Recently, the e-commerce major......
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Flipkart and Myntra Join Hands with Canopy to Advance Sustainability Efforts and Conserve Forests

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Flipkart and Myntra have collaborated with Canopy to support approaches and systems to eliminate the use of materials derived from ancient and endangered forests in its use of packaging, paper or man-made cellulosic fibers. July 22, 2021 Flipkart Group, India’s homegrown consumer internet ecosystem including Flipkart, and Myntra, one of......
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World Paper Bag Day 2021: Shopping Sustainably

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This year, the theme of the World Paper Bag Day is “Eradicate Plastic and Safeguard the Earth.” The World Paper Bag Day is observed with the purpose to increase the scope of awareness about the importance of conserving nature and how embracing the use of paper bags can play a......