Smurfit Westrock has brought Victory Packaging under its wing. The packaging company is aligning its name and identity to the global brand, providing engineering, supply chain, kitting and assembly, automation, digital and logistics solutions to its customers.
Jan 13, 2024
Victory Packaging has begun operating as Smurfit Westrock Packaging Solutions. Spanning over 50 years, Victory Packaging is an independent company that has earlier integrated distribution arm for two successive packaging companies.
The business provides engineering, supply chain, kitting and assembly, automation, digital and logistics solutions that help customers reduce total costs, improve their sustainability footprint, mitigate risk, and grow sales.
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“Our new brand reflects our service-driven approach to solving business challenges, delivering value to our customers and signals our ability to tap into extensive capabilities and resources as part of one of the world’s largest paper and packaging companies,” said Scott MacDonald, President, Smurfit Westrock Packaging Solutions.
Smurfit Westrock Packaging Solutions is synergistic to core operations in the United States and Mexico,” added Laurent Sellier, Chief Executive Officer, Smurfit Westrock North America. “Aligning its name and identity to the global brand better defines its affiliation and positions the business for continued success as a part of the Smurfit Westrock family.”
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Smurfit Westrock resulted from the combination of Smurfit Kappa and WestRock in July 2024, creating one of the leading companies in sustainable paper and packaging operating in 40 countries with over 500 packaging converting operations, 62 paper mills, and 100,000 employees worldwide.
