Pidilite Industries: Strengthening Position in Paper Coloration Products - Papermart
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Pidilite Industries: Strengthening Position in Paper Coloration Products

“We are a market leader in colorants for writing & printing paper and board manufacturing. This stems from our technological understanding of pigment and dispersion technology, backward integration and ability to work closely with customers for specific developments.”

Pidilite Industries
Mr. Rajesh Balakrishnan, CEO-IP Division, Pidilite Industries Ltd.,
Specialty chemicals company Pidilite Industries Ltd. sustains a strong bond with clean chemistry and its customers across the globe. From a single product to a major manufacturer of premium specialty chemicals, Pidilite Industries has come a long way. It is now India’s market leader in adhesives and sealants serving diverse markets in various parts of the world. In an interview given to Paper Mart, Mr. Rajesh Balakrishnan, CEO-IP Division, Pidilite Industries Ltd., talks about the product portfolio and recent developments that have taken place in the company.

Paper Mart: Tell us about your company.

Rajesh Balakrishnan: Pidilite Industries Ltd. started as a company in 1959 with pigment dispersions and our flagship adhesive brand, Fevicol. Over the past 73 years, we have diversified into successful consumer & bazaar of Araldite in Indian sub-continent and B2B businesses. We take pride in being a highly technology-oriented and customer-focused company with a leadership position in most of the categories we participate in.

PM: Shed some light on your product portfolio.

RB: We offer a range of adhesives, sealants, waterproofing products, art and stationery products, and consumer products for wood-working, schools, construction, automotive and other industries.

In the B2B segments, we offer a variety of adhesives for Packaging, transportation, electronics, book-binding, footwear and mattress manufacturing industries. We also offer a complete package of solutions for the textile, paints, construction, leather and allied industries.

Watch: Evolution of Paper Based Packaging

PM: Tell us more about the chemicals you manufacture for the pulp and paper industry.

RB: We are a market leader in colorants for writing & printing paper and board manufacturing. This stems from our technological understanding of pigment and dispersion technology, backward integration and ability to work closely with customers for specific developments.

We also make polymers for board coating applications as well as specialty dispersing agents and thickeners used in the paper industry.

PM: What have been the recent developments in Pidilite Industries Ltd.?

RB: We have added more products to our coloration portfolio. These pigment dispersions have superior dispersion properties with the right balance of light and other performance properties. We have also launched a new range of polymers based on a nanoparticle size range for board coating as well as specialty dispersing agents.

Also Read: Pidilite Industries Limited: Passion for Innovation, Quality and Customer Intimacy

PM: What are your future plans?

RB: With the growing attention to the elimination of single-use plastic, we are actively pursuing solutions for barrier-coated paper products. We will also strengthen our position in paper coloration products and offer a comprehensive range in the board application in addition to strengthening our international presence.