High number of qualitative visitors: Best recipe for successful exhibition

Manik Seth
When organising an exhibition, the major part of the participation fee should be invested in visitor marketing, says Marcus Bergström, CEO, Adforum. It is simply the organiser’s most important responsibility, in cooperation with the exhibitors, to make sure that the exhibition receives enough visitors, Bergström continues. Mr Bergström also points......

Preview of China Paper 2012

Manik Seth
China Paper is held annually and alternates between Shanghai and Beijing. Organised and managed jontly by Adforum AB and E.J. Krause & Associates, Inc, the 20th edition is held at INTEX Shanghai September 10-12, 2012. CNPPRI, China National Pulp & Paper Research Institute, is the organizer of the Chinese Pavilion.......