Papermart
HEADLINE Special Feature

Copier & Office Papers Rides On New Avenues

There has been a severe demand compression for papers due to the lockdown since March 24, and shutdown of educational institutions, commercial establishments, publishers, downstream printers, stationery services among others are some of the primary factors causing a dip in the overall demand for paper.

However, with reduced demand for writing & printing and newsprint, the Indian paper industry’s focus shifted to copier paper segment – which has seen a sudden demand push in the past few months. Despite the closure of school, colleges, offices and other commercial spaces, the demand for copier paper has remained stable. This can be seen because areas like e-commerce, work from home and continued education at home has given a push to the demand and put copier paper more into use.

The latest data from CONTEXT indicates that, although not as essential to home working and studying as products like computers and headsets, printers became more popular in March and April as households began to see the value of having a device at a time of mass school and office closures.

Mr. P.C. Maloo, Sr. Vice President, Marketing at West Coast Paper Mills Limited asserts: “The copier paper market is expected to grow at an average of 7% per annum in India with present annual production of around 9 lakh MT. Hence, the opportunity for further growth is excellent for reputed brands as the per capita consumption is still very low.”

The surge in the usage of printers among consumers for storing the information on papers transformed into a huge need for copier papers in the last few months. This behavioral change among consumers for copier paper utilization led to various paper mills introducing new products and brands to meet the potential growth of copier paper segment. The paper mills are aware of the great potential of the copier paper segment and have thus, made significant developments to accommodate the projected growth. The mills are enhancing their capacity and gearing up the technologies to create new avenues to reach out to more potential consumers.

Mr. Rajinder Gupta, Founder and Chairman at Trident Group states that: “At Trident, we are looking to explore and seize new opportunities with respect to sales of copier paper in government offices and essential services. Furthermore, with the rise of e-commerce, we are targeting SOHO and trying to reach our end customers directly.”

The sudden unsought demand for copier paper seems like a positive development, however, it is likely to create stress in the market and start a price war between paper mills.

Mr. Akshay Jain, Director at Silverton Pulp and Papers affirms that: “In this crucial time of the pandemic, the copier paper segment is the only market segment which is performing well as compared with the maplitho grade papers. Since, almost every mill is now focusing on the copier paper segment; there is a lot of competition in the market with respect to the price. In the coming few years, I am very positive that the sales of copier paper will grow, as with the surge in Digital India, the copier paper will be the part of the basic necessity of households very soon.”

Highlights
• Home printers demand has largely been swelled thanks to homeschooling.
• HP, Canon, and Epson — all three home printer giants are seeing growth.
• Amazon sellers have noticed a doubling of unit sales since April.
Source: Gadgets360

Keeping in view the promising potential growth in copier paper segment, Paper Mart interviewed some key industry players on the room for growth, their sub-brands to cater to this specific segment, the key emerging trends in the copier papers- digital and office papers segment and their impact on the present and future development.


“In the long run, we are optimistic that the growth story of the Copier paper segment would continue. If we consider, the per capita consumption of paper (Kg), the US stands at 229 Kg, whereas India stands at 14 Kg, which clearly signifies that there is a drastic opportunity of growth in India.”

Mr. Partha Biswas, Chief Sales & Marketing, JK Paper Ltd.

Paper Mart: Tell us about your company?

Partha Biswas: JK Paper is the leading player in the Office papers, Coated papers and Packaging boards segments. It has three integrated Pulp and Paper Mills:

  • Unit JKPM at Rayagada (Odisha) near the Eastern coast of India
  • Unit CPM at Songadh (Gujarat) on the Western coast
  • Unit Sirpur Paper Mills located in Telangana (Acquired in August 2018)

The Company is a market leader in the Copier paper segment and one of the only two companies which manufactures coated paper in the country. From being the pioneer of branded paper in India, JK Paper today is a leading exporter of Branded Copier papers and Packaging Boards, exporting to over 60 countries covering USA, Middle East, South-east Asia, SAARC and African countries.

As part of a larger commitment and respect for the environment, the Company has sustained its efforts for increasing the green cover within 200 Km area from the plant sites at Jaykaypur, Distt. Rayagada (Odisha) and Fort Songadh (Gujarat). It has planted close to 160,000 Hectare of land under this programme. Most of these are planted with clones as per requirement under the project of ‘Social farm forestry’. JK Paper was ranked among the top 100 companies by Great Place to Work (all sectors) and in the top 30 (among manufacturers).

PM: Could you tell us about the various brands of digital and office papers you manufacture along with their USP’s?

PB: With impeccable quality and a basket of products, JK Paper has always been a leader in the Indian Copier Paper market, and we provide these products to different customer segments across PAN India. The Company understands customers’ expectations/aspirations and fulfils their needs and requirements.

We offer a range of product brands like JK Copier, JK Copier Plus, JK Ledger, JK Bond, JK Excel Bond, JK CMax, JK Max, JK Cedar, JK Sparkle, JK Easy Copier, JK Max and A Copier.

The USP of our products:

  • Green/sustainable products (Eco- friendly)
  • Highly sustainable as our raw material (virgin pulp) is procured through social farm forestry, which is completely recyclable and causes no harm to nature
  • Highest brightness/whiteness of copier paper in the Indian market-No fade out or brightness reversion
  • Excellent optical properties
  • Compatible with all types of photocopying systems
  • Our Paper is embedded with colour lock technology
    • Presents ultra-sharp text & real-life colour images on colour printing
    • Suitable for both side printing
    • Superior Photo Imaging
  • Trouble free performance in any type of printing machine
  • Customized to give the most professional & premium impressions
  • Excel bond paper is available with watermarks, which has excellent brightness & stiffness ideally suitable for letterheads, brochures, certificate, presentations, project reports, envelopes, pamphlets, manuscript writing and corporate stationery.
  • Ledger paper is available with lead mark, having smooth surface finish and long shelf life, perfect for legal documentation printing (Record keeping needs of government offices, banks, courts etc.)

PM: Tell us about the regions and markets you supply your copier/office papers to?

PB: JK Paper is one of India’s widest distributed paper brands with a PAN India presence on the back of a strong network of more than 4,000 dealers and over 300 trade partners (wholesalers, retailers and direct party) and 15 depots and has an International footprint in more than 62 countries.

PM: Considering the current scenario, what opportunities and challenges do you foresee in the demand and supply of digital and office paper segments in the next 2-3 years?

PB: The coronavirus (COVID-19) pandemic has caused widespread concern and an economic disruption for businesses as it has disrupted supply chains and the buying pattern of the end consumers across the globe. The Indian paper industry has been adversely affected by the lockdown. In the short term, we have seen a decline in the demand for Office Paper due to lockdown and restrictions on businesses. The demand for Office paper has been hampered due to the closure of educational institutions – schools, colleges and coaching centers. Also, the demand has been very weak in the corporate sector due to the work from home (WFH) policy.

The hospitality and tourism industry has faced a torrid period due to COVID-19. The demand for paper in this sector has been low. It will take at least six more months to see some kind of recovery in this sector. The adoption of digital medium for education and other utilities has also been a major factor for curtailing the demand of Copier paper, as people are using digital means as an alternative.

In the long run, we are optimistic that the growth story of the Copier paper segment would continue. If we consider, the per capita consumption of paper (Kg), the US stands at 229 Kg, whereas India stands at 14 Kg, which clearly signifies that there is a drastic opportunity of growth in India.

India emerged as the fifth-largest world economy in 2019. The nominal per capita net national income was estimated to be Rs 134,226 in FY2019-20, up 6.1% from Rs 126,521 in FY2018-19. By 2030, approximately 40% of the global population could reside in urban India (34% today), which would be directly catalysing the demand for paper.

The Government of India’s initiatives (like Sarva Siksha Abhiyan and Mid-Day Meal Scheme) has helped in strengthening India’s literacy rate from 65% in 2001 to 74% in 2011 to ~78% in 2018. The Union Budget 2019-20 allocated Rs. 94,853.64 crores for the education sector, a y-o-y increase of ~Rs. 10,000 crores over 2018-19. Of this, Rs. 56, 536.63 crores was estimated for school sector and Rs. 38,317.01 crores for higher education. With the increase in spending on education by the Government, the writing and printing paper market is estimated to grow further and the same is expected for Copier paper. We are confident that the Government will take more steps in the future to strengthen the educational sector and this will significantly drive the growth of Copier paper segment.

Moreover, the Government of India’s Make in India mission intends to develop industrial corridors and smart cities to provide infrastructure based on state-of-the-art technology with modern high-speed communication and integrated logistic arrangements. The public-private partnership has become a hallmark of the Make in India program and new companies from various sectors are going to set up manufacturing hubs, corporate offices and new infrastructure in India, which will directly create a demand for paper.

PM: What kind of technological infrastructure your company has to meet the expected demand for copier paper? Any recent upgradation in the technology front or facility you are carrying out to meet the demand for this segment of paper?

PB: We have a state-of-the-art paper manufacturing machine in the form of PM6, which is equipped with the latest technology available in the paper industry. So far, we have been producing Copier paper at our two plants – JKPM & CPM units. With the acquisition of Sirpur Paper Mills, we are looking to enhance our production capacity of Copier paper, which will help to increase our market share in this segment.

PM: Do you have any specific plans for launching new products in this segment or have already launched?

PB: We have been catering to the upper end of the Copier segment through our various brands. We currently have a quarter market share of this market. Recently, we have launched a new Copier brand, Eco Rise in 70-75 GSM to cater to the economy end of the market.


“We are looking to explore and seize new opportunities with respect to sales of copier paper in government offices and essential services. Furthermore, with the rise of e-commerce we are targeting SOHO and trying to reach our end customers directly.”

Mr. Rajinder Gupta, Founder and Chairman, Trident Group

Paper Mart: Please tell us about your company?

Rajinder Gupta: The Trident Group was incorporated in the early 1990s as a solitary yarn and paper manufacturer. Today, we are a USD 1 billion conglomerate operating in six major segments – yarn, home textiles, paper, chemicals, PPEs and captive power. Our customer base spans across 100 countries. As the world’s leading supplier of wheat-straw based paper, we have achieved a reputation of being one of the prominent paper manufacturing companies in the domestic and international markets. We had ventured into paper segment in the year 1993, and embarked into copier segment in the year 2008 with our bestselling brand ‘Trident Spectra’. Since then, we have grown multifold with our varied product offerings. From 2009 till date, we have launched multiple varieties and grades of copier paper.

PM: Could you tell us about the various brands of digital and office papers you manufacture along with their USP’s?

RG: We are one of the preferred suppliers of high-quality paper for multi-color high-speed printing and publishing and branded copier paper. Trident Paper is a certified SUPERBRAND for its commitment to quality and safeguarding environment at the same time.

We have our copier brands ranging from 70 GSM to 100 GSM for different customer segments. Our bestselling brands – Trident Spectra 75 GSM and Royal Touch 80 GSM ensure that the ecological footprints of our customers are reduced while they enjoy a smooth copying experience. Our value-added paper comes not just with an assurance of quality but also a promise of sustainability and a greener planet.

PM: Tell us about the regions and markets you supply your copier/office papers to?

RG: With a strong PAN India presence and channel partners across all locations, Trident Paper has established its name as “the Paper of India”. With aggressive promotions for ‘Vocal for Local’ and a strong support from our channel partners, we are able to service orders to each and every nook and corner of India. Our major domestic markets include regions like Punjab, Delhi-NCR, Mumbai and other metro cities. Talking of exports’ market, our roots penetrate in the Middle East, Africa and US. With modern sales channels of digital marketing and e-commerce, we are all geared up to serve orders across any region. We are also now live on Amazon and have started servicing online orders across India.

PM: Considering the current scenario, what opportunities and challenges do you foresee in the demand and supply of digital and office paper segments in the next 2-3 years?

RG: Foreseeing the current market scenario and demand, we anticipate a short term impact in demand of digital and office paper segments followed by revival in near future. Post COVID-19, the copier segment would recover to grow at about 5% p.a., while there could be certain dip in demand due to increase in digital push in education. We also foresee growth opportunities as many businesses look to shift their base to India. At Trident, we are looking to explore and seize new opportunities with respect to sales of copier paper in government offices and essential services. Furthermore, with the rise of e-commerce we are targeting SOHO and trying to reach our end customers directly.

PM: What kind of technological infrastructure your company has to meet the expected demand for copier paper? Any recent upgradation in the technology front or facility you are carrying out to meet the demand for this segment of paper?

RG: Trident Paper is dedicated to keep pace with the latest technological advancements and focuses on technical superiority with world-class machine and ability to produce high quality eco-friendly paper. We are the first mill in the world to use Oxygen Delignification on wheat straw with one of the best technology supplier- M/S Valmet. With the help of our in-house world class QC and R&D lab equipped with latest facilities to test and experiment with the quality of paper, we manufacture paper with extreme care to provide perfect value for money for our customers. We are also BIS, QMS, EMS, FSC, QHSAS certified and we have continuously met the customer’s expectations. With our focus to develop new markets in domestic and export, we are further planning to upgrade our production capacity from 175,000 TPA to 200,000 TPA. We are well equipped to convert copier of minimum 250 MT/day and one of the few companies in India having Bielomatik machine for automated packaging. We also have a full-fledged copier palletization system along with shrink wrapped copier packing machine.

BrandGSMEnd use
Trident Spectra Copier80 & 75Ideal for Quality Photocopying, assignments and is suitable for any job on Office printer, Inkjet and LaserJet.
Trident Royal Touch Copier80Hi end copier suitable for high speed photocopying, project reports, presentations and multipurpose office/ institutional/personal use.
Trident Digiprint100Pigmented high end premium digital copier suitable for high performance premium printing performance.
Trident Natural72Crafted to meet high speed printing and copying needs of the Corporate world.
Trident My Choice70Value for money product that provides trouble free run ability along with jam free performance.
Trident Spectra Bond100Ultra White shade with 94% brightness, excellent stiffness and bulk offering capability to produce ultra sharp text free from wrinkles and fluff. Bond Paper optimized to give the most professional & premium impressions.

PM: Do you have any specific plans for launching new products in this segment or have already launched?

RG: At Trident Paper, we believe that opportunities are everywhere. Our team is diligently working to explore and seize new opportunities. With a positive outlook, we have made a lot of progress in the past, and the development of new products has always been a top priority for us.

In the ‘Writing and Printing segment, we have successfully launched unbleached Kraft Paper and with the help of our R&D team & market feedback, we are continuously striving to make customer centric products. We are focusing towards safety and hygiene of end customer keeping in mind the current scenario, we have tested few antimicrobial papers in trending segments like sublimation paper, stiffener paper, cup stock, carry bag, food-grade kraft paper. Moreover, keeping in view the demand for an economy grade of paper in lower GSM, we are also planning to come up with a lower GSM copier paper.


“Century Pulp and Paper is India’s largest single-location integrated plant. It manufactures some of the top copier brands that found usage in different applications.”

Dr. Alok Prakash, Chief Sales Officer, Century Pulp and Paper

Paper Mart: Tell us about your company?

Alok Prakash: Century Pulp and Paper was started in 1984 with an idea to provide a wide range of paper products. It is India’s largest single-location integrated plant. Century offers a wide range of products including writing & printing paper, copier paper, industrial and specialty application paper, tissue (Facial, napkins kitchen towels etc.), board (for packaging application, graphic application, paper cup application, invitation card application).

PM: Could you tell us about the various brands of digital and office papers you manufacture along with their USP’s?

AP: Century Pulp and Paper provides the following copier paper brands:

AW Copier – It has excellent brightness, smoothness and bulk. AW Copier is an ideal paper for color printing with its double-sided printing feature. This is best suitable for projects, notes and presentations. AW Copier is available in the range of 70, 75 and 80 GSM.

Elanza Copier – It has a feature to endure intense weather conditions of heat and humidity. This product is known for its high bulk, brightness and longer shelf life. Efficient ink utilization and dual side printability on high-speed machine reduces the cost of printing and increases machine life. Elanza Copier is available in 70 GSM.

Star Copier – It is known as for its flawless performance on desktop printers, standard office printers, high-speed copiers and commercial printing equipment. This product has very good whiteness and perfect features of double-side printing. Star Copier is available in 70, 75 and 80 GSM.

Terra Copier – It is a value for money product appreciated for mass printing, excellent brightness and its long-lasting vividness features. This is an economical product and perfect for high volume double-sided printing. Terra Copier is available in 75 GSM.

Green Copier – This is a value for money product with superb printing ability on high-speed machines. This product is perfect in its class for lower ink consumption and color printing. Green Copier is best applicable for home assignments, reports, VDP and job work and quantum printing. It is available in 70 GSM.

Century Impact Copier – It has high smoothness, very good brightness, and a curl-free feature which makes it perfect for double-sided printing. This is a perfect product for high volume report printing and Job work printing. Century Impact Copier is available in 65 GSM.

Century Bond – It is a perfect product for high-value documents for exclusive jobs and letterheads. This is a premium category “Watermark product” with excellent brightness, smoothness and multicolor printing ability. Century Bond is available in 85 GSM.

PM: Tell us about the regions and markets you supply your copier / office papers to?

AP: Century Pulp and Paper supplies its copier paper products PAN India. The company also exports copier paper to South Asia, Southeast Asia, Africa, the Middle East and Europe.


“We are planning to launch a new copier paper brand from SPB Tirunelveli unit shortly for domestic markets across India. The USP of this copier will be high brightness, high stiffness and curl-free and smooth flow during photocopying operations.”

Mr. N Gopalaratnam, Chairman, Seshasayee Paper and Boards Ltd.

Paper Mart: Please tell us about your company?

N Gopalaratnam: Seshasayee Paper and Boards Ltd. (SPB) is the flagship company belonging to ‘ESVIN GROUP’, and it operates as an integrated pulp, paper and paper board mill at Pallipalayam, Erode, District Namakkal, Tamilnadu, India. Incorporated in June 1960, SPB was initially promoted by Seshasayee Brothers (Pvt.) Limited in association with a foreign collaborator M/s Parsons and Whittemore, South East Asia Inc., USA until 1969.

SPB acquired Subburaj Papers Ltd. in March 2011 and amalgamated with its parent company SPB Erode in April 2012. We are one of the top paper mills in India and we now have two manufacturing units – SPB Erode and SPB Tirunelveli – with a combined annual production capacity of over 2,00,000 TPA and an annual turnover of more than INR 1300 crores.

Our market reach spans over 30 countries, with an extensive range of products that cater to the varied needs of the customers. SPB’s MF, MG and Yankee paper machines produce paper and paperboards from 28 GSM to 250 GSM. We export nearly 20% of our total production and we are one of the most significant exporters in the Indian paper industry. Due to our excellent performance in exports, our organisation has been awarded with the status of ‘Golden Export House’. We have also received various awards by the Government of India, Government of Tamil Nadu, and Industry Associations etc.

PM: Could you tell us about the various brands of digital and office papers you manufacture along with their USP’s?

SNG: We have been marketing copier/multipurpose office paper under several brands viz.

• Index: 65 GSM (high bulk & high economy)
• IndexPlus: 65 GSM (high bulk & high economy)
• SPB Copier: 70 GSM (curl-free & smooth flow for high-speed copying)
• Sprint: 75 GSM (high stiffness, curl-free and jam-resistant)
• Sprint Plus: 80 GSM (high stiffness, curl-free and jam-resistant)

We also market the copier/multipurpose office paper under several Customer Own Brands (COB) in overseas markets. These products are characterised by features like high brightness, high stiffness, curl free and being jam-resistant during photocopying.

We are the only major integrated pulp and paper manufacturer in India to manufacture and market colour copier papers regularly under the brand name, Color Sprint 70 GSM and 75 GSM. Color Sprint is the range of copier papers that comes in pastel colours viz. blue, green, pink, yellow and goldenrod. We market copier papers in different sizes- A4, A3, Folio and Letter Size (American A4).


Sprint Plus –
Multipurpose Office Paper

• Higher stiffness
• Curl free and jam-resistant for trouble free copying
• Ideal for Laser and Inkjet printing besides general office purposes
• Precision cut and packed on automatic liner
• Specially crafted for the global market
• Available in A4 size
• 80GSM


Sprint –
Multipurpose Office Paper

• Curl free and jam resistant for trouble-free copying
• Suitable for laser printers, inkjet printers and Plain paper Fax machines
• Precision cut and packed
• Available in A4, A3 & Folio sizes
• 75GSM


SPB Copier –
High Speed Copier Paper

• Curl free and smooth flow for high speed copying
• Ideal for Laser and Ink Jet printing besides
general office purposes
• Precision cut and packed on automatic liner
• Available in A4, A3 & Folio sizes
• 70GSM


Index Plus –
Copier Paper

• High economy, High Bulk
• Ideal for photocopying businesses
• Precision cut and packed
• Available in A4, A3 & Folio sizes
• 65GSM


Index –
Copier Paper

• High stiffness, curl free and jam resistant
• Ideal for office applications like Photocopying, Laser and Inkjet printing
• Precision cut and packed
• Available in A4, A3 & Folio sizes
• 65GSM


ColorSprint –
Copier Paper in Pastel Colors

• Available in a range of pastel shades
• High stiffness, curl free and smooth flow
• Suitable for Laser and Inkjet printing, and for presentation purposes
• Precision cut and packed on automatic liner
• Available in A4 size
• 70 / 75GSM


PM: Tell us about the regions and markets you supply your copier/office papers to?

SNG: We market our copier/ multipurpose office papers in all regions of India (South, West, North and East region markets). We export our copier paper products in the US (both white and colour) and also in several overseas markets like UAE, Afghanistan, Kuwait, Maldives, Qatar, Sierra Leone etc.

PM: Considering the current scenario, what opportunities and challenges do you foresee in the demand and supply of digital and office paper segments in the next 2-3 years?

SNG: While the demand for writing and printing papers is projected to grow only at 3.5% – 4.5% CAGR, the demand for a copier (~ 20% of W&P paper) will continue to remain strong and is expected to grow at a rate of 8.5% – 9.5% CAGR during the 5-year period up to 2023 on account of increase in incremental spend on stationery by Corporate and rise in the number of offices coupled with steady growth in service Industry (CRISIL Paper Annual Review December 18).

The shift from other segments like computer stationery to copier papers is rising. Offices, shops and other establishments etc. which were using computer stationery for the printing of documents, reports and invoices, have now started using copiers. Even the coloured papers used for invoicing have been switched over to copiers. The “not so expensive” recurring cost of printing in laser printers helped in moving out from dot matrix printers to laser printers which in turn helped in moving from computer stationery forms to the copier.

The development and rise in digital printing compared to conventional offset printing due to the requirement of a lower number of print copies resulted in higher usage of copiers or smaller size papers compared to uncoated papers in bigger sizes.

The main challenges being faced by major domestic copier manufacturers are the ever-rising imports of the copier. With better quality and pricing they pose serious problems to domestic players. However, some remedial action taken by the Central Government (an IPMA initiative) viz. implementation of Copier Control Order effective January 1, 2021, whereby license issued by Bureau of Indian Standards (BIS) has become mandatory for selling cut size papers in India may reduce copier imports. Also, an increase in import duties and charging anti-dumping duties are other options that can be considered to reduce copier import. Furthermore, a lot of smaller paper mills have also started marketing copiers not only in white but also in different colours which affect the market share of some key players in the sector to some extent.

PM: What kind of technological infrastructure your company has to meet the expected demand for copier paper? Any recent up gradation in the technology front or facility you are carrying out to meet the demand for this segment of paper?

SNG: The quality of our copiers/multipurpose office papers is upgraded continuously through process modifications. While manufacturing of various branded copiers on our machines to meet the ever-rising demand may not be an issue, the challenge might be there in to create the required additional infrastructure for the eventual conversion.

PM: Do you have any specific plans for launching new products in this segment or have already launched?

SNG: We are planning to launch a new copier paper brand from SPB Tirunelveli unit shortly for domestic markets across India. The USP of this copier will be high brightness, high stiffness and curl-free and smooth flow during photocopying operations.


“We have a state-of-the-art Bielomatik and Line O Matic copier cutters for precision cutting and online packing. Moreover, we are also planning to add one more copier cutter to increase the capacity of our copier production facility to 1,50,000 MTPA.”

Mr. P.C. Maloo, Sr. Vice President – Marketing, West Coast Paper Mills Ltd.

Paper Mart: Tell us about your company?

P. C. Maloo: West Coast Paper Mills Ltd., an S.K. Bangur Group company, is one of the largest integrated pulp and paper manufacturing company in India. The integrated paper plant is located at Dandeli in North Kannada district of Karnataka. With an installed annual production capacity of 3,20,000 MT, the company produces various cultural, industrial and specialty grades of paper and paper board through 6 versatile machines. In addition, the company also has an optic fibre cable manufacturing unit at Mysuru. The annual turnover of the company is around Rs. 2000 crore.

PM: Could you tell us about the various brands of digital and office papers you manufacture along with their USP’s?

PCM: West Coast Paper is one of the leading manufacturers of digital/office/copier paper in the country. The company produces various popular brands of copier/digital/office/legal paper in various GSM range in A4, FS and A3 sizes as under:

  • B2B Copier: 70 GSM digital and office paper. It is one of the most popular brand in the paper industry
  • Copy Gold: 75 GSM digital and office paper
  • Copy Plus: 80 GSM digital and office paper
  • Documate: 65 GSM office paper
  • Exlent: 70 GSM office paper
  • WESCO BOND: 85 and 100 GSM Bond Paper in A4 size cut pack
  • WESCO Ledger paper: in cut pack of 70, 80 and 90 GSM in FS size

After GST tax reform came into effect, we introduced the A5 size 70 GSM B2B copier which has been widely used in retail and other fields. At present, there are only a few numbers of mills in India which produce the A5 size copier.

Defining features of our Copier brands:

The Paper is made using 100% virgin wood fibre which thus, provides excellent physical properties to paper required for strength and durability. Our copier paper brands have been certified by the Bureau of Indian Standards. These 100% ECF Chlorine-free paper have excellent and smooth runnability in all copiers and printers and are perfectly suitable for all modern age copier machines AD printers. Being ideal for both side printing, the papers also have excellent dimensional stability and jam free performance in all seasons.

USP of WESCO Bond:

WESCO Bond is a range of ultra bright and white water marked papers and is made available in A4, A3 and folio size in 65, 70, 75, 80 & 100 GSM. These are characterized by features such as: longer shelf life, excellent stiffness which ensures trouble free printing and better opacity that enables quality printing on both sides. The WESCO Bond papers are also smudge free for faster drying and sharper impressions, and are also fluff-free ensuring a hassle free printing process compatible with all modern age printers.

USP of WESCO Ledger paper:

WESCO Ledger Paper is a range of laid marked paper which is ideal for legal documentation and for archiving purposes. These papers have excellent dimensional stability, ensure sharp and clear printing and have a long shelf life.

PM: Tell us about the regions and markets you supply your copier/office papers to?

PCM: We market our copier/office papers across the country through a wide dealer’s network and our Zonal offices are in Mumbai, Chennai, Bangalore, Hyderabad, Delhi and Kolkata. The major market for us is the Western and Southern part of India. We are fast emerging as one of the leading exporter of wood-free uncoated paper from India and our products are well received in the global market.

Our average yearly production is around 1,00,000 MTPA. Our diversified range of products has been a source of strength to keep in line with the market demand as well as in accordance with the evolving international standards.

PM: Considering the current scenario, what opportunities and challenges do you foresee in the demand and supply of digital and office paper segments in the next 2-3 years?

PCM: Digital and office paper is used for various end use viz. photo copy, digital printing, office printing and other Institutional, commercial and educational use.

The copier paper market is expected to grow at an average of 7% per annum in India with present annual production of around 9,00,000 MTPA. Hence, the opportunity for further growth is excellent for reputed brands as the per capita consumption is still very low.

Recently, the Ministry of Commerce & Industry, the Government of India, vide its order dated 5th June 2020 which states the stipulated compulsory use of BIS mark on copier paper from 6th December 2020 onwards. This will add further growth opportunities to our copier paper brands.

There are certain challenges in the copier paper market which is due to the lower priced imported copier paper. Although, some anti-dumping measures are in place, however, there still may be other means to dump the material in Indian market. Another major challenge is the high growth rate of digitisation in trade and commerce and online classes in schools/colleges which may impact copier demand to some extent.

PM: What kind of technological infrastructure your company has to meet the expected demand for copier paper? Any recent upgradation in the technology front or facility you are carrying out to meet the demand for this segment of paper?

PCM: WCPM manufacture ECF bleached surface sized copier papers through online process monitoring and quality control systems to facilitate excellent physical, surface and optical properties that meet the international quality standards. We produce the copier paper on one of the most upgraded paper machine that is equipped with Module Jet Head Box having online dilution with profile actuator to achieve uniform profile lamella. The machine also has a new generation former that facilitates excellent sheet formation with least two-sidedness and MD/CD tensile ratio, and the speed flow size press brings an extra finish to impart the best surface and optical properties. The shoe press & soft-nip calendering facilitates to achieve high bulk, good smoothness and the best dimensional stability.

We have a state-of-the-art Bielomatik and Line O Matic copier cutters for precision cutting and online packing. Moreover, we are also planning to add one more copier cutter to increase the capacity of our copier production facility to 1,50,000 MTPA.

PM: Do you have any specific plans for launching new products in this segment or have already launched?

PCM: Presently, we have a wide range of copier and office paper brands and we do not envisage further launch of any other brand this year. Our multi-purpose range of office papers offered in 65, 70, 75 & 80 GSM are very well received in the high-end office printing segment.


“In the coming few years, I am very positive that the sales of copier paper will grow. With the surge in digital India, the copier paper will be the part of basic necessity of households very soon.”

Mr. Akshay Jain, Director, Silverton Pulp and Papers Pvt. Ltd.

Paper Mart: Tell us about your company?

Akshay Jain: Silverton Pulp and Papers is one of the fastest growing companies in the paper industry. We manufacture a wide variety of paper including copier paper, maplitho paper, cup stock, bleach kraft, newsprint, high BF kraft, kraft for carry bags and many other varieties. We are manufacturing around 1,50,000 TPA presently, and aspire to achieve 3,00,000 TPA in the near future.

PM: Could you tell us about the various brands of digital and office papers you manufacture along with their USPs?

AJ: We have two brands in our copier paper products, namely, Indigo and Eco Print range. The ‘Indigo’ range has brightness of 89% and in ‘Eco Print’; the level of brightness is 85%. Both of these brands are pulp and recycle blend papers and are successfully running all over India in every kind of copier machines. Presently, our production rate is almost 2,000 tonnes per month. Our goal is to give our customer best value for money with our high quality products. We are making products which suit the different requirements of our customers; for instance, if someone wants to have an inexpensively priced copier paper product, we offer a 65 GSM eco grade paper which is the most affordable kind of paper available in the market and if someone is looking for the highest quality in this range, there is ‘Indigo’ range in 80 GSM.

PM: Considering the current scenario, what opportunities and challenges do you foresee in the demand and supply of digital and office paper segments in the next 2-3 years?

AJ: In this crucial time of pandemic, the copier paper segment is the only market segment which is performing well as compared to the maplitho grade papers. Since, almost every mill is now focusing on the copier paper segment; there is lot of competition in the market with respect to the price. In the coming few years, I am very positive that the sales of copier paper will grow. With the surge in digital India, the copier paper will be the part of basic necessity of households very soon.

PM: What kind of technological infrastructure your company has to meet the expected demand for copier paper? Any recent upgradation in the technology front or facility you are carrying out to meet the demand for this segment of paper?

AJ: We have a fully automated Cut Pack machine for the copier paper manufacturing. Our plant is fully computerized, is equipped with latest technology and is at par with the best paper mills in the world.

PM: Do you have any specific plans for launching new products in this segment or have already launched?

AJ: At Silverton Pulp and Papers, we are always looking for new opportunities in form of new products and new markets. Recently, we have brought a coated paper for offline coaters and the lamination industry. The range of these papers starts from 45 GSM and above. It has high strength and high brightness with the ideal GSM and caliper profile for making high grade coated papers. We have also brought light shade kraft paper starting from 50 GSM and above for paper pouches and wrappers for sandwich etc. Thus, we are continuously developing new products keeping in mind the new markets and value addition so as to achieve good profitability.


“We foresee robust demand in the copier paper segment in the coming 2-3 years on account of increased economic activity in India.”

Mr. R N Agrawal, CMD, N R Agarwal Industries Ltd.

Paper Mart: Tell us about your company?

R N Agarwal: Established in 1993 and engaged in the business of manufacturing quality finished paper products, N R Agarwal Industries Ltd. (NRAIL) pioneered the use of 100% de-inked wood-free recycled furnish to cater to the paper and board requirements in the domestic as well as international markets. The company manufactures high quality copier paper, writing & printing paper and duplex board. Our motto is to conserve nature and produce eco-friendly products. We ensure that we save 18 trees with each ton of paper manufactured.

PM: Could you tell us about the various brands of digital and office papers you manufacture along with their USP’s?

RNA: NRAIL manufactures high quality and 100% eco-friendly copier paper under the brand name NR Copier, with high bulk and good stiffness which is suitable for both-side photocopying and printing. It provides jam-free operations in high speed photocopying and printing machines. It comes from an automatic A4 liner with perfect A4 line finish in 70, 75 and 80 GSM range.

PM: Tell us about the regions and markets you supply your copier/ office papers to?

RNA: We sell our copier papers to corporates, government and semi-government organizations, banks, various institutions, stationary & photocopying shops and traders in various regions and markets all across India. We serve both the domestic and international markets with our high-quality paper products. Today, we have market presence in more than 20 countries across the globe in addition to India.

PM: Considering the current scenario, what opportunities and challenges do you foresee in the demand and supply of digital and office paper segments in the next 2-3 years?

RNA: We foresee robust demand in the copier paper segment in the coming 2-3 years on account of increased economic activity in India. In the changed global scenario, there would be growth opportunities in India for copier paper as certain businesses plan to shift their base into India. Also, increase in consumer awareness for environment friendly processes will drive the demand for recycled copier paper.

PM: What kind of technological infrastructure your company has to meet the expected demand for copier paper? Any recent upgradation in the technology front or facility you are carrying out to meet the demand for this segment of paper?

RNA: NRAIL has state-of-the-art machines and ultra-modern technologies across all its manufacturing facilities. We have a modern de-inking plant with two horizontal floatation system and double stage disperser. In addition, our automatic A4 liner machine provides a perfect A4 line finish.

PM: Do you have any specific plans for launching new products in this segment or have already launched?

RNA: We have launched our copier papers with high bulk and good stiffness in the GSM range of 70, 75 and 80 to provide jam-free operations in high-speed photocopying and printing machines and suitable for both-side photocopying and printing.


“Paper mills in India are turning to copier paper to be their knight in shining armour. This can be seen because there has been a sudden increase in online orders, which use A4 paper to print receipts and shipping information. This has lead to an increase in the demand for copier paper specifically.”

Ms. Ruchica G Kumar, Vice President, Marketing, Ruchira Papers Ltd.

Paper Mart: Tell us about your company?

Ruchica G Kumar: Established in 1980, Ruchira started manufacturing agro-based Kraft Paper as a sustainable way to answer India’s growing industrial packaging needs. The Company initially set up the paper mill and commenced its operations with a small 2310 TPA. Over the years, we have undertaken several phases of expansion and the production capacity of our paper has since increased to 52800 TPA of kraft and 33000 TPA of writing-printing paper. The production of our writing-printing line began in 2008. Ruchira Papers has also demonstrated a deep commitment to the cause of preserving the environment by adopting environmentally friendly practices, including energy conservation, water consumption reduction and of course, the use of agricultural waste to produce the paper itself. Our reduced energy and water consumption additionally adds savings to the bottom line.

PM: Could you tell us about the various brands of digital and office papers you manufacture along with their USPs?

RGK: Today Ruchira Papers is one of the leading paper manufacturers in India. We offer a wide variety of copier paper – this includes “TARANG,” a colour copier product line which was a pioneer in its genre. It consists of the colour range Mint, Rose, Sky and Lemon – both in A4 and A5 sheets. We have recently introduced “ROZAANA,” our white copier range in both 70 & 75 GSM. The paper has been engineered to have regal character – making each page feel a little special.

PM: Tell us about the regions and markets you supply your copier paper/office paper to?

RGK: We supply our copier paper throughout India, but we most prominently supply to Delhi-NCR, Uttar Pradesh, Rajasthan, Haryana and of course, Himachal Pradesh – our home state. Both our ranges, ROZAANA and TARANG are used corporately, domestically, by printing shops, by educational institutions, by students, for billing and for online transactions!

PM: Considering the current scenario, what opportunities and challenges do you foresee in the demand and supply of digital and office paper segment in the next 2-3 years?

RGK: The paper sector in India has come through challenging times, with a reasonable proportion of the sector facing closure. Today, we see that there is a nosedive in demand for paper – one of the primary factors includes the shutdown of schools and colleges which are some of the biggest consumers of paper today. Additionally, offices, government sectors, shops, publishers and printers have been closed during the lockdown, further worsening the market and plummeting the demand for paper.

Paper mills in India are turning to copier paper to be their knight in shining armour. This can be seen because there has been a sudden increase in online orders, which use A4 paper to print receipts and shipping information. This has lead to an increase in the demand for copier paper specifically. Although this seems like a positive development – it has lead to the tragic emergence of price wars between mills for the copier segment. We have yet to see the aftermath of these events, which calls for the survival of the fittest. In a post-corona market, we will have to gauge which companies have regained their health, market share and ability to operate at profitability.

At this point, we observe that government fiscal policies and an anti-dumping policy are necessary for India to remain self-sufficient and “Atmanirbhar Bharat.” The free trade treaty with ASEAN countries has lead to the dumping of “Uncoated Copier Paper” from Indonesia, Thailand and Singapore which has impacted the Indian paper market ability. The government initiative (which began the process on 2nd November 2017) to stall dumping and levy duty on imported copier paper can provide incremental relief to the Indian paper industry.

The pandemic has changed the way we consume paper – but paper is a basic need, a classic mode of communication, and will not be overshadowed by digital technology for a while now. It seems likely that post-pandemic, we will see resurgence in the demand for paper. Once schools and colleges reopen, the demand for textbooks and notebooks will resurge. Paper is connected to tactility – so when we see shops, offices and publishers reopen for business, the need for paper will be back – perhaps even with a renewed vigour. Copier paper will continue to play an important role in these areas and will attract a better price in a more balanced market.

India is a strong and powerful force today – with some of the most influential thinkers and industries the world has seen. Although the times appear bleak, we will come out of it stronger. The pandemic has made us look to creative solutions and resourceful thinking, setting systems in place which will carry forward into the future and revolutionise the way we do business and create. The paper we produce is of high calibre and we can supply premium products for the publication and printing industry – so that we need not look outside of India. The paper industry has always been an influential force in our civilisations and has been a medium of expression and art and will continue to thrive. We are optimistic about the prospects of the future and “Atmanirbhar Bharat.”

PM: What kind of technological infrastructure your company has to meet the expected demand for copier paper? Any recent upgradation in technology front or facility you are carrying out to meet the demand for this segment of paper?

RGK: We have made significant developments to accommodate the growth of copier paper. We have incorporated imported sheet cutters, more automation for consistent quality management, A4 sheeters, Line O Matic cutters and enhanced paper bulk up to 1.40, enhanced opacity and increased paper brightness up to 88% in normal grades and 92% in high bright grades.

PM: Do you have any specific plans for launching new products in this segment or already launched?

RGK: We have recently introduced “ROZAANA,” our white copier range in both 70 & 75 GSM. The paper has been engineered to have regal character – making each page feel a little special.


“We have drawn a plan of action to increase the capacity of the cutting facility up to 300 MT/day by installing a fully automated A4 Cutter machine by the end of August, 2020.”

Mr. Ankur Bindal, Managing Director, Bindals Papers Mills Ltd.

Paper Mart: Tell us about your company?

Ankur Bindal: Bindals Papers Mills Ltd. is one of the leading agro paper mills with an installed capacity of 1,20,000 MTPA. We are a Greenfield pulp and paper mill, equipped with modern technology. Moreover, we have a diversified portfolio in manufacturing of maplitho paper (uncoated wood-free paper), Cut pack A4 copier paper, writing & printing grades and notebooks.

PM: Could you tell us about the various brands of digital and office papers you manufacture along with their USPs?

AB: We have three brands of cut size copier paper or office paper- FINEPRINTS, JUST WRITE and IMPEL. We have developed these brands to cater majorly to the price-conscious customers to high-end customers. Our main USP is consistent quality and strong supply chain to ensure that our products are easily accessible throughout the year.

PM: Tell us about the regions and markets you supply your copier paper/office paper to?

AB: We have market presence in almost all regions of India. However, since our manufacturing plant is in Muzaffarnagar, Uttar Pradesh, we have a strong presence in every state mainly in the North Indian market. Although this gives us an added advantage to cater to the North Indian market efficiently; nevertheless, we have a good distribution network almost in all the regions of the country.

Apart from the domestic market, we have a strong market presence in the exports, especially to Africa and European subcontinents.

PM: Considering the current scenario, what opportunities and challenges do you foresee in the demand and supply of digital and office paper segment in the next 2-3 years?

AB: I am very optimistic regarding the growth of the copier/office paper segment. According to my opinion, this segment will propel the overall growth of the paper industry in the next few years. Due to the rise in online learning, the usage of copier paper in most of the houses in India is going to increase. There has also been an increase in demand for copier paper in the Government sectors along with the corporate segment. From my point of view, it is going to be a very exciting journey in the near future.

Though there will be certain challenges with regard to the ways to increase the production for various manufacturers in the sector; however, the theory ‘Survival of the Fittest’ will be a defining proposition for the industry. We have to work really hard on determining the cost-aspect and the consistency of the product and to bring the desired upgradation whenever it is needed.

PM: What kind of technological infrastructure your company has to meet the expected demand for copier paper? Any recent upgradation in technology front or facility you are carrying out to meet the demand for this segment of paper?

AB: We are aware of the great potential of the copier paper segment and thus, we have already taken up initiatives and have drawn a plan of action to increase the capacity of the cutting facility up to 300 MT/day by installing a fully automated A4 Cutter machine by the end of August 2020. Thereafter this move, we will be able to shift most of our production in the office paper segment, bolstering up this segment to be a major product line for us.

PM: Do you have any specific plans for launching new products in this segment or already launched?

AB: We have recently launched our brands like – IMPEL and JUST WRITE. We are planning to launch further brands to cater to the different market segments after installing the new cutting machine.


“This pandemic has severely impacted the paper industry. It will take some time to regain the momentum even after COVID 19. Post-COVID 19 world, digital and office paper segment will start growing at 4-5% in the short to medium run and thereafter will catch up growth levels of pre COVID-19 times.”

Mr. Anil Sharma, Vice President, Sales and Marketing, Naini Group of Industries

Paper Mart: Tell us about your company?

Anil Sharma: Our journey started in 1995 when we commissioned our first paper unit ‘Naini Papers Limited’ and since then we have grown from strength to strength. We had commissioned our second paper unit ‘Naini Tissues Limited’ in the year 2005. Today, we stand tall and firm amongst the largest producers of paper in India.

We have an unshakable commitment to sustainable growth using state-of-the-art eco-friendly technologies to provide uncoated wood free writing & printing (virgin grade) paper to our customers. We use agricultural residue (bagasse/wheat straw) to manufacture more than 110,000 TPA paper.

As a Corporate, we are conscious of our social responsibility. Under our CSR program, we render support to help the marginalized to have access to education. Our Motto is “Ethically firm. Environ-ment strong” and we strongly practice the same in our day to day activities.

We have been accredited with ISO 9001, ISO 14001, OHSAS 18001 and FSC (COC 148818), PREP 5 certifications. All of our products have the brightness of minimum 90% and more.

PM: Could you tell us about the various brands of digital and office papers you manufacture along with their USP’s?

AS: We offer two brands in this segment – Maple and Monarque. The Maple range comes in 70-80 GSM, while Monarque is available in 65-75 GSM. The Naini Copier products are eco-friendly, have high level of brightness (ISO Brightness- minimum 92%) and are quite consistent in shade and quality. In addition, these brands are also BIS-certified.

PM: Tell us about the regions and markets you supply your copier/ office papers to?

AS: We supply our products to PAN India.

PM: Considering the current scenario, what opportunities and challenges do you foresee in the demand and supply of digital and office paper segments in the next 2-3 years?

AS: Our company is upbeat about the growth prospects in this segment and we foresee good potential in the coming times.

PM: What kind of technological infrastructure your company has to meet the expected demand for copier paper? Any recent upgradation in the technology front or facility you are carrying out to meet the demand for this segment of paper?

AS: We have a state-of-the-art ECH Wills cutter machine and Auto Ream Wrapping A4 Line. As about our recent development, we have commissioned a PCC (Precipitated Calcium Carbonate) plant in a joint venture with an American company which has enabled us in achieving better brightness, bulk, feel, and touch of our paper products.

PM: Do you have any specific plans for launching new products in this segment or have already launched?

AS: Both the Naini Maple and Naini Monarque range of copier papers are doing well in the market. From time to time, we do come up with new brands. Recently, Naini Group had launched a new copier brand called Mint- a premium segment copier paper for the new generation on the occasion of Ganesh Chaturthi. Available in 70 GSM, Mint is the symbol of Indian ethos and lifestyle. Indian Belief system considers mint to be pure and healthy. Naini Group’s new copier paper is both safe and joy to use.


“Kuantum is in the final stages of its integrated cost optimization and modernization project, which will optimize its operational capacity to 450 TPD.”

Mr. Sanjay Khosla, Vice President Marketing, Kuantum Papers Ltd.

Paper Mart: Tell us about your company?

Sanjay Khosla: Kuantum Papers Ltd. was started in 1980 and has been in the business of manufacturing paper for four decades. The company manufactures paper from a mix of agro-based residue and wood pulp and is considered as a leading manufacturer of superior quality writing and printing paper, copier paper and specialty paper. The company currently produces 375 TPD of paper with an annual sales turnover of approximately INR 800 crores. Majority of our clientele constitute of some of the top-notch publishers and printers who are serviced through an extensive dealer network. We continue to command a price premium on our products due to the quality of our paper and on account of our high level of service towards our customers.

Kuantum is in the final stages of its integrated cost optimization and modernization project, which will optimize its capacity to 450 TPD.

PM: Could you tell us about the various brands of digital and office papers you manufacture along with their USP’s?

SK: In Digital/Office papers segment, we manufacture six distinct brands, namely, K-ONE, KEON, KONQUER, KALEELA, KODEXA and KUANTUM BOND. K-ONE & KEON are used in high speed copying, KONQUER is placed in premium copier/office segment, KALEELA in used in the high -end colored copier segment, KODEXA is used as high -end legal paper and KUANTUM BOND is used in top end office stationery. All these papers can be used trouble free in various high speed photocopying machines and printers.

K-ONE
Premium Multipurpose Office Paper
GSM 65 – 80

KEON
Premium Multipurpose Office Paper
GSM 65 – 80

KEKALEELA
Custom photo-copying & printing for Presentations, Proposals and Project Reports
GSM 72

KONQUER
Super Premium Multipurpose Office Paper
GSM 65 – 80

KODEXA FS
Legal Paper for Legal and Important Documents
GSM 68 & 80

KUANTUM BOND
Premium Executive Stationary Paper
GSM 70, 85 &100

PM: Tell us about the regions and markets you supply your copier/office papers to?

SK: We supply our products PAN India, with prime focus on the Northern Indian market. However, we have a countrywide presence through our network of dealers and distributors. The company also exports office/copier paper to various countries.

PM: Considering the current scenario, what opportunities and challenges do you foresee in the demand and supply of digital and office paper segments in the next 2-3 years?

SK: The overall demand for paper has been a bit sluggish due to the COVID-19 lockdown. However, all things considered, the impact is slightly lower on Copier Paper segment as it is still being used by people while working from home, and also by students for all print jobs related to their online learning. In fact, there has been a growth in the “At Home” demand for the Copier Paper during these times. Moreover, the demand will definitely increase, once the markets and institutions open up. Generally, compared with other grades of paper, the year-on-year growth rate of Copier Paper will be higher. Imports of paper under FTA’s from ASEAN countries at lower prices vis-à-vis domestic paper remains a challenge for the industry for the last few years.

PM: What kind of technological infrastructure your company has to meet the expected demand for copier paper? Any recent upgradation in the technology front or facility you are carrying out to meet the demand for this segment of paper?

SK: Our factory has installed a state-of-the-art A4 cut size sheeter unit along with an online packaging machine, and we have the necessary technical infrastructure to meet future needs. We continually strive to bring upgradations in our manufacturing operations in view of bringing products of supreme quality. For instance, in order to further improve paper quality, an additional wood fiber production line is in the final stage of completion which will be installed at our production unit.

PM: Do you have any specific plans for launching new products in this segment or have already launched?

SK: We have recently launched three new brands i.e. KONQUER – a range of Premium Office Paper, KODEXA FS – Legal Paper, and KUANTUM BOND – a range of Premium Executive Stationery Paper.