The company aims to become the first brand to use Pulpex’s patented recyclable, paper-based bottle technology for a sauce product. The partnership between Heinz and Pulpex is the latest step in Heinz’s journey to reduce its environmental footprint.
June 23, 2022
The Kraft Heinz Company has partnered with Pulpex to develop a paper-based, renewable, and recyclable bottle made from 100 percent sustainably-sourced wood pulp. With this, the company has become the first sauce brand to test the potential of sustainable paper packaging for its condiments.
This tie-up is the latest step in the journey to reduce its environmental footprint, as per the company. It further expands the company’s sustainable packaging goals, i.e., its goal to make all packaging globally recyclable, reusable, or compostable by 2025. Additionally, it is also an innovation that will enable Heinz to achieve net-zero Greenhouse Gas (GHG) emissions by 2050.
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In this partnership, Heinz and Pulpex are jointly developing a prototype to test how the patented packaging technology could be used for the Tomato Ketchup bottle and other packaging formats in the future. According to Pulpex, the carbon footprint of Pulpex bottles is materially less than glass and plastic on a bottle-by-bottle basis. Once empty, the bottles are also expected to be widely and readily recyclable in paper waste streams.
Mr. Miguel Patricio, CEO, Kraft Heinz, says, “This new Heinz bottle is one example of how we are applying creativity and innovation to explore new ways to provide consumers with the products they know and love while also thinking sustainably.”
The next step in the product development process will involve the testing of the prototype to assess performance before testing with consumers and bringing the bottle to market.
“We hope to bring this bottle to market and to be the first sauce brand to provide consumers this choice in their purchasing decisions, as many consumers today are looking for more sustainable packaging options,” says Ms. Rashida La Lande, EVP & Global General Counsel and Chief Sustainability and Corporate Affairs Officer, Kraft Heinz.
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In the words of Mr. Scott Winston, CEO, Pulpex, “We believe that the scope for paper-based packaging is huge, and when global household names like Heinz embrace this type of innovative technology, it’s good news for everyone—consumers and the planet.”
The pulp-based bottle will be the newest option available, joining the recyclable glass bottle and plastic bottle, as well as plastic squeeze bottles with 30 percent recycled content (available only in the E.U.) and 100 percent recyclable caps.
